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How To Find The Sweet Spot For Your Business: Outsourcing VS Hiring In-House

In the Transform Sales Podcast #20 CloudTask's CEO, Amir Reiter spoke to Caleb Sinn, CEO & Founder at SocialBloom, about his experiences in Medellin, Colombia, the importance of the Ideal Customer Profile, the pros and cons of outsourcing versus hiring in-house, and how to find "the sweet spot" when it comes to being a service provider.


Podcast Highlights

Who are your agency’s best-fit customers (as defined by products they sell and markets they want to sell into)?

Caleb Sinn - Social Quote (1)

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want FAST with your agency?

Here are 3 tips for Buyers of Sales Agency services that Caleb alludes to in this podcast episode…

Caleb Sinn - Social Quote (2)

  • Communication early and often to make adjustments to the campaign. Once your team has generated a statistically significant sample size, they can start making assumptions and testing ways to improve results. Your participation in that process will save a lot of time because you often know your industry and products better than the Sales Agency or Sales Freelancer you hired.  
  • Get feedback from people who converted, whether it be positive or negative, in order to target similar people going forward. Sometimes when initial performance results come in below expectations you may need to adjust your targeting – the attributes used to create the prospect list for your campaign.