Wilberforce

In this role, I was responsible for identifying and engaging potential clients through strategic outreach, including personalized emails, calls, and LinkedIn interactions. My daily target was to set a minimum of seven qualified appointments for the Account Executive, a benchmark I consistently exceeded by proactively sourcing leads from databases, which ensured a steady and abundant pipeline of prospects. I meticulously assessed and prioritized leads based on the Ideal Customer Profile (ICP) before advancing them to the demonstration stage.

Collaborating closely with the Customer Success team, I helped refine lead qualification processes, ensuring that only high-potential leads moved forward. I also maintained detailed and up-to-date records in the CRM, enabling seamless handovers and continuity in client engagement. This results-oriented approach not only surpassed appointment-setting goals but also contributed to improved lead conversion rates and client satisfaction.

In my role as Sales Manager at Intellitrader, I led a 30-person team of appointment setters and account executives, training them to achieve high performance and exceed sales targets. I oversaw the complete sales cycle, from generating leads to closing deals and managing follow-ups, leveraging multi-channel strategies for maximum outreach. By implementing advanced sales tools, I enhanced team efficiency by 10% and drove an 18% increase in sales. Collaborating cross-functionally with marketing and product teams, I aligned our strategies to optimize the customer experience and grow our client base effectively.

As a remote Sales Development Representative for Select Print & Exhibitions, I connected with prospective clients across Australia through calls, emails, and LinkedIn outreach, introducing them to our range of printing and exhibition services. I identified and qualified leads to ensure alignment with our target market, focusing on businesses requiring exhibition materials, banners, posters, and trade show solutions. Consistently exceeding my appointment-setting targets, I scheduled high-quality meetings for the sales and business development teams to explore tailored proposals and partnerships, strengthening our client pipeline and expanding market reach.