Busting Down The Most Shocking Myths in the Sales Business


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Transform Sales Podcast #30, Andrew David, CEO & Founder at Super Virtuals spoke to Amir Reiter about common myths around the sales industry, important indicators that other sales leaders overlook, and the general flexibility leaders need to achieve their revenue goals.

In case you missed it…. these are the highlights

Who are your agency’s best-fit customers (as defined by products they sell and markets they want to sell into)

Super Virtuals’ ideal customers are established real estate brokers and agents who know their numbers, have systems in place, and are looking to supercharge their sales process.

“…our best client I would say is in real estate purely…”

What sets your agency apart from other Sales Agencies when it comes to serving your ideal customers?

Super Virtuals focuses on ongoing or short-term prospecting campaigns to help real estate companies both find new real estate clients and recruit new real estate agents. 

When it comes to prospecting for new real estate clients, Super Virtuals commonly runs cold-calling to homeowners, as well as, reactivation campaigns to old leads a real estate company may have in its database. 

When it comes to recruiting real estate agents, Super Virtuals takes pride in finding the best talent out there, screening them, and setting up successful long-term interviews for the top one percent of agents.

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want FAST with your agency?

  • Make sure you have product market fit before outsourcing sales. It’s your responsibility to define your target audience and how to approach them with the right message. Don’t expect the sales agency to figure that out for you – their job is to work with what you have in place and make it better.
  • Don’t be afraid to experiment when establishing product-market fit. If you’re still working on finding product market fit, be flexible and willing to test things out. Understand that there’s a process involved and be willing to work through it with your chosen sales agency. If you need your sales agency to provide strategic consulting along the way, make sure you have the time and budget to work through the experimentation process together.
  • Make sure you’re tracking sales metrics and have clarity about your revenue targets.

“…Don’t expect a sales agency to work miracles without a clear understanding of your goals and expectations…”

A CRM is a basic requirement, but beyond that, having solid performance data to use as a baseline will ensure that your expectations are realistic.