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Get Accurate Insights from Your Data: Common Mistakes and How to Avoid Them

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Are you confident that you’re looking at your data the right way?

In order to generate leads and sales, it’s crucial to analyze your data in the correct way. In the Transform Sales Podcast #31, Tito Bohrt, CEO at AltiSales spoke to Amir Reiter about the most common mistakes and show you how to get accurate insights that will help you improve your B2B lead generation company growth.

In case you missed it…. these are the highlights

Who are your agency’s best-fit customers (as defined by products they sell and markets they want to sell into)

AltiSales’s best fit customers are software companies selling products with an Average Annual Contract Value between $30,000 and $150,000 into Enterprise companies.

What does the most common campaign setup for that best-fit customer look like (for example, list size, channels used, marketing assets created, performance reporting, time to onboard)

While Tito didn’t specify the most common campaign setup, he did share that AltiSales offers some small companies that are running tight on cash the option to pay for their services with equity. 

In one case, a sales development for equity client outsourcing to Altisales experienced a valuation increase from $40 million to $400 million after 18 months of service thanks to $2.7 million in revenue influenced by Altisales cold outbound efforts.

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want FAST with your agency?

  • Avoid the mistake of sending thousands of emails or making thousands of calls a day with just one sales rep. This may yield short-term results, but it will also burn through your market quickly. Instead, start out by investing in building a strong foundation for your sales team to succeed: Start with a couple of SDRs, support them properly with the necessary tools and technology, and focus on quality of leads generated over quantity.
  • Avoid measuring success solely on short-term metrics like the number of meetings. Instead, measure success based on long-term revenue growth.

“Keep in mind, it might take up to 24 months from the moment you start your outbound program to start seeing revenue come through”

but, ultimately, high-quality meetings that convert into revenue will always trump a high quantity of meetings that never convert.

  • Focus on selling to the unconsidered needs of potential clients – especially during tough economic times. The economy is going to be tough for a long time, and relying on a volume approach to sales is no longer going to work because every company is tightening its budget and people aren’t coming inbound. Instead, look for potential customers who may not realize they have a problem, but are open to learning something new. Get them into a meeting and show them how your product or service can help them become better.