Revolutionizing Sales Conversations: How Orum Is Changing The Game


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In episode #75 of the Transform Sales Podcast: Sales Software Review, Amir Reiter interviews Colin Specter, VP of Sales at Orum, a live conversation platform that revolutionizes every sales process. Join us as we explore how Orum’s combination of AI, machine learning, and a connect rate playbook helps sales professionals generate more B2B leads and have better conversations. Discover how Orum eliminates the challenges of bad numbers, voicemails, and burnout, allowing you to dial faster, cheaper, and more efficiently. We also uncover the impact of data quality on the connect ratio and the benefits of Orum’s automation features, such as hands-free calling and voicemail drops. Connect with Colin and Amir on LinkedIn for more advice and tips on cold calling and sales leadership. Plus, Orum offers a free trial with 500 dials to experience the power of this game-changing tool.

In case you missed it…. these are the highlights

What is your product, and how would you describe it?

We are Orum, a live conversation platform designed to streamline and enhance the sales process. Our platform uses connect rate playbooks, artificial intelligence, and machine learning to generate instant live conversations with your target market. This allows your sales team to have more meaningful, human-to-human interactions, more often than they could on their own or with other calling services.

Our tool integrates seamlessly with various CRM platforms, including Salesforce, HubSpot, Outreach, and SalesLoft, making Orum a single pane of glass for generating conversations. We automate the dialing process, saving your salespeople time and effort, and provide real-time analytics and insights, enabling sales leaders to monitor team performance and provide live coaching. With Orum, your team can focus on what truly matters – having strategic conversations at scale.

What type of buyers do you serve best?

At Orum, we serve buyers who are focused on B2B sales and are looking to generate more leads through increased and efficient conversations. Our platform is particularly beneficial for sales leaders, sales teams, and even sales agency owners who are aiming to maximize their team’s efficiency and effectiveness.

We are an excellent fit for those who value high-quality conversations with potential customers and are seeking a tool that can automate the dialing process, integrate seamlessly with various CRM platforms, and provide valuable analytics and insights. If you’re looking to transform your sales process, increase your conversation rates, and ultimately drive more revenue, Orum is designed for you.

What does it help them do that they couldn’t do before your software existed?

At Orum, we’ve revolutionized the way sales teams operate.


“…Before our software existed, sales representatives had to manually dial each prospective customer’s number, wait for a response, and then log each call. This process was time-consuming, inefficient, and often led to burnout due to the repetitive nature of the task.”

With Orum, we’ve automated this process. Our platform dials numbers automatically, saving salespeople the time and effort of manual dialing. We also log each call automatically, freeing up your sales team to focus on what truly matters – the conversations with potential customers.

Furthermore, our AI and machine learning capabilities help sales reps get into and perform better in conversations. We also provide real-time analytics and insights, allowing sales leaders to monitor their team’s performance and provide live coaching. These features were not readily available before Orum, making us a game-changer in the sales industry.

How should users measure success with your product?

At Orum, we believe success should be measured by the increase in meaningful conversations and the conversion rates from these conversations. Our platform is designed to boost the number of interactions your sales team has with potential customers, so a significant increase in these conversations is a clear indicator of success.

However, it’s not just about quantity, but also quality. We provide real-time analytics and insights that can help you monitor the effectiveness of these conversations. A higher conversion rate, meaning more meetings booked from these conversations, is another key measure of success.

We also value the time saved through our automated dialing and call-logging features. The more time your team can spend on strategic conversations rather than administrative tasks, the more successful your utilization of Orum is. Ultimately, the success with Orum should translate into more pipeline, more meetings, and more sales for your team.