SalesGig

Situation

A Private company headquartered in the USA selling Development Software was looking to hire a B2B lead generation company in order to overcome sales challenges related to a Lack of Skill/Expertise in-house.

Task

The client hired SalesGig to run a Lead Generation Campaign targeting Technology Leaders, Operations Leaders, and Finance Leaders at companies in Any industry (except Energy and Healthcare) operating in the USA and Canada.

The client planned to measure success by the number of prospects moved into Discovery Meetings with the goal of achieving 12 Discovery Meetings over 6 months and closing approximately 3 of them into Deals Won at an Average Deal Value (ADV) of Less than $120k ARR.

The expected sales cycle was More than 90 Days which means that if everything went according to plan, the company would see $12,000,000 in revenue generated from the outsourced sales campaign within more than 9 months of launch.

Action

SalesGig built a prospect list of 1,300 company records each month using Contact lists provided by the Client, Purchased Contact List(s), and Sales Intelligence Software.

Prospecting Sequences

SalesGig deployed First-Touch and Follow-Up Outreach Sequences that included Inbound and Outbound prospecting through Phone, Email, and LinkedIn Connection Requests with a maximum frequency of up to 10 activities per contact per month until the contact converted or requested to be removed from the prospect list.

Results

SalesGig achieved the following results over this campaign period:

• Campaign Period (Months): 6
• Prospect List Size (#): 2,300
• Discovery Conversion (#): 77
• Average Deal Value ($) (#): $Less than $120k ARR
• Average Sales Cycle (# Days): 30-60 Days

Appointment Setting campaign for a Sales Agency solution. The client was looking to promote into Technology Leaders and Operations Leaders at companies in Any industry operating in the following market(s): USA. The client's sales campaign goal was to generate 8 meetings per month.

SalesGig built a prospect list of 2500 contacts using Purchased Contact List(s), Sales Intelligence Software, Human-Curated List Building, and Contact lists provided by Client.

SalesGig deployed a sales sequence that included Cold Outbound Phone, Cold Outbound Email, Cold Outbound LinkedIn InMail, Warm Outbound Phone, Warm Outbound Email, and Warm Outbound LinkedIn InMail.

SalesGig exceeded the campaign goal for the first time in month 2 of the campaign, delivering 12 out of the 8 meetings per month goal. The highest number of meetings SalesGig generated in one month, during the campaign period, was 16.