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In the Transform Sales Podcast #60, Amir Reiter interviews Collin Stewart, Founder and CEO of Predictable Revenue to discuss the mistakes B2B buyers make when engaging with Sales Agencies. Collin emphasizes the importance of achieving a strong product-market fit and highlights the significance of customer interviews in understanding their challenges and desired solutions.
In case you missed it…. these are the highlights
Who are your agency’s best-fit customers (as defined by Products they sell and markets they want to sell into)?
Predictable Revenue best-fit customers are high-ticket software companies looking to sell their products in the United States and Canada.
What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want with your agency?
- Understand your product-market fit before engaging with a Sales Agency.
…A prodctu-market-fit understanding comes from talking tp your customers. Ask them about their daily challenges and what they wish your product could solve for them…
Conduct thorough customer interviews, focusing on their needs, goals, and the effectiveness of their current solutions.
- Regularly review and refine your outbound sales campaign. If you’re not seeing the expected sales results, despite having a product and a defined market, this could indicate a misalignment in your product-market fit. Keep in mind, small changes can make a big difference. Tweaking aspects such as your product’s features, the audience you’re targeting, how you deliver your product, or even how you brand it, can significantly enhance your alignment with the market and potentially boost your sales efficiency.
…If you´re looking to develop a new product or service, make sure there´s a genuine demand for it…
You can do this by securing some paying customers. This could be through pre-orders, early bird sales, or even verbal commitments from potential customers. This step ensures that what you’re planning to offer aligns with what your target market actually needs and wants.