The Most Effective Approach To Retention-Focused Appointment Setting

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In the Transform Sales Podcast #67, Amir Reiter Spoke to Michael Maximoff, Co-Founder at Belkins about the secrets behind Belkins’ success, including their focus on retention and their utilization of the powerful tool, Plan Hat. Discover how Belkins targets industries that are often overlooked by other agencies, giving them a competitive edge in the market. Maximoff emphasizes the importance of being data-driven and understanding the metrics and resources necessary for achieving sales success.

In case you missed it…. these are the highlights

Who are your agency’s best-fit customers (as defined by Products they sell and markets they want to sell into)? 

Belkin’s best-fit customers are businesses and consumers who require reliable and secure networking and connectivity solutions. Their products are designed to meet the needs of a wide range of industries, including healthcare, education, finance, retail, and hospitality. Belkin’s products are also suitable for consumers who want to improve their home network and connectivity.
Belkin’s target markets include North America, Europe, and Asia-Pacific. They have a strong presence in these regions and are continuously expanding their reach. Belkin’s focus on innovation and customer satisfaction has helped them to establish a strong reputation in the market, making them a preferred choice for businesses and consumers alike.

“Take the advice from Sales Leaders…in the world of revenue, sales agents are doctors.”

What sets your agency apart from other Sales Agencies when it comes to serving your ideal customer?

Michael explained that Belkins is not just a typical sales agency, but a revenue team that is focused on serving their ideal customer. They take a personalized approach to each client, understanding their specific needs and tailoring their services accordingly. Belkins also stands out for their expertise in the tech industry, but they are also excited about serving traditional industries such as B2B manufacturing, construction, healthcare, and pharma.

One of the key factors that sets Belkins apart is their commitment to transparency and communication. They provide regular updates to their clients, keeping them informed about the progress of their campaigns and any changes that need to be made. Belkins also values long-term relationships with their clients, focusing on retention and ensuring that they are satisfied with the results.

Belkins uses a variety of tools and strategies to help their clients succeed, including targeted outreach, lead generation, and appointment setting. They also have a strong focus on data analysis, using tools like Plan Hat to identify successful industries and create benchmarks for their campaigns.

“There are so many unserviced industries pre, post, and during COVID that need brainstorming RIGHT NOW.”

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want with your agency?

  1. Brainstorm and identify unserviced industries to target: Michael emphasized the importance of identifying industries that are not being serviced by other agencies and targeting them to increase the chances of success.
  1.  Align marketing, sales, and accounts to focus on the customer: Michael runs Balkan as a revenue team, where all departments are aligned and focused on the customer. This approach helps to ensure that every customer is taken care of while still growing the business.
  1. Use data to prioritize and strategize:  Michael uses the tool Plan Hat to export data and create benchmarks for successful industries, which he then shares with his team to prioritize and strategize. This approach helps to ensure that the team is targeting the right industries and maximizing their chances of success.

“People make the difference. We work and grow people, resulting in one of the best tenures in the industry.”

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