Making LinkedIn Work for You: Strategies for B2B Sales Success

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In the Transform Sales Podcast #65, Amir Reiter spoke to Tiffany Spahl-Nally, Founder of RevEnvy, about her recent entry into the sales outsourcing industry, and the common missteps she has observed B2B buyers making when interacting with sales agencies. With a strong emphasis on the importance of prioritizing qualified meetings over sheer quantity, she underscores the value of placing trust in your chosen agency’s process. Tiffany also elucidates how embracing digital platforms, specifically LinkedIn, can dramatically amplify your chances of realizing your business objectives.

In case you missed it…. these are the highlights

Who are your agency’s best-fit customers (as defined by Products they sell and markets they want to sell into)? 

RevEnvy best-fit customers are software startups looking to sell their products into the United States. 

What sets your agency apart from other Sales Agencies when it comes to serving your ideal customer?

RevEnvy sets itself apart from other sales agencies by implementing a highly personalized, in-depth approach to sales strategies. They delve into the intricacies of your business to precisely understand your unique value proposition and distinct target personas. This approach is especially beneficial to early-stage businesses, which are often still pinpointing the ideal fit for their product. They provide hands-on guidance to refine messaging, enabling businesses to identify and connect with their target audience effectively.

Moreover, RevEnvy is devoted to setting appointments as a key goal, accomplished through a myriad of thoughtfully chosen strategies. Be it creating engaging content on your LinkedIn page, conducting tailored LinkedIn outreach, sending targeted emails, or initiating phone calls, each tactic is purposefully designed to drive appointments and build your sales pipeline. This dynamic and holistic approach not only promotes top-of-funnel activity but also fosters long-term success by equipping businesses with knowledge for sustainable growth. 

What are the Top 3 tips you would give Buyers to increase the probability of achieving the result they want with your agency?

  1. Do not rush into securing any and all appointments; instead, prioritize establishing qualified meetings. Be aware of lead gen companies promising an abundance of leads, as this can often result in a surplus of unqualified meetings that drain your time and resources. As CEOs and founders, you’re already managing multiple responsibilities, from product to sales and beyond. Wasting time on meetings that aren’t going anywhere only exacerbates this pressure. Hence, ensure the agency you’re hiring has a deep understanding of your business and can provide well-qualified leads, rather than a barrage of ineffective ones.
  1. Trust in the process set by your chosen sales agency, especially if it’s been clearly communicated upfront. These methods have been designed and refined with years of experience and insights. If an outreach strategy has been clearly communicated to you from the onset, ensure you commit to it and avoid attempting to alter it midway. In this trust lies the foundation of an effective and successful business relationship.

Be open to embracing new sales strategies, especially on digital platforms like LinkedIn. LinkedIn is not just another social media platform; it’s a vital tool for brand building and lead generation in today’s digital marketplace. Don’t hesitate to fully leverage your LinkedIn profile, as it is often your brand’s first point of contact with potential leads. Understand that this platform can be your mini landing page, driving significant traffic to your website.

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