Erick

● Led go-to-market strategy and sales expansion for a snack manufacturer, securing retail contracts with TJX Companies, Dollar Tree, and Burlington.

● Drove $432K ARR, increasing brand penetration across U.S. & Canada.

● Managed high-stakes negotiations on pricing and logistics, overcoming key retail entry barriers.

● Increased close-win ratio by 26%, the highest on the sales team.

● Cut sales cycles by 31% (from 90 to 62 days), accelerating revenue growth.

● Designed and implemented an Apollo.io outbound workflow, targeting 8,000+ leads and boosting email open rates (56%) & reply rates (12%).

● Led sales for a SaaS virtual showroom solution, optimizing B2B lead generation.

● Trained & coached 4 BDRs, increasing booked meetings per rep to 20-24 monthly.

● Automated outreach workflows via Outreach.io, enhancing, onboarding, engagement, and conversions.

● Provided hands-on guidance to 2 account managers, securing a 20%+ close-win ratio.

● Prospected companies of all sizes, offering Payroll & HR SaaS solution for compliant global hiring.

● Booked 3 key meetings in a pre-hire challenge, outperforming team expectations and closing a deal within the first month.

● Ranked Top 2 in forecasted revenue ($50K+), showcasing strong outbound performance and appointment setting skills.

● Founded & scaled a direct-store-delivery (DSD) startup in the snack industry.

● Expanded product catalog from 9 to 68 SKUs by negotiating with manufacturers.

● Grew client base from 198 to 426, solidifying market share and distribution reach.

● Secured $800K ARR through high-value contracts with Colombia’s largest snack distributors.

● Expanded international brand presence by securing 3 major U.S. deals, leading to 14% sales growth.

● Led & developed a high-performance sales team, resulting in a 23% revenue increase.

● Secured 9 major wholesaler partnerships, expanding brand visibility to 8,500+ small stores nationwide.

● Generated $190K ARR through high-value contracts with major Colombian retailers.

● Secured $115K ARR by leading product expansion for two new popcorn flavors.

● Led the go-to-market strategy for a new popcorn brand, securing the first 158 retail clients.

● Recruited & trained two sales reps, improving territory coverage and logistics efficiency.