Growth Product Manager | SEO, AEO & Organic Acquisition

Progressed from Growth Marketing Intern to Growth Product Manager over 3.5 years at one of the world's largest remote-talent marketplaces. Built and owned a programmatic SEO acquisition channel from scratch that generated leads contributing 9-figure annual revenue (roughly 5% of total company revenue), architected and scaled end-to-end: keyword strategy, site architecture, content production, on-page SEO, internal linking, and conversion experimentation. Also led acquisition, onboarding, and marketplace activation initiatives across buyer and supply sides.

Joined as Senior Growth Product Manager and was promoted to Head of Growth Product within 18 months, leading a 15-person growth product squad of engineers, designers, and product managers.

Owned the experimentation pipeline across acquisition, activation, and retention for the company's global B2B funnel, building cross-functional growth playbooks adopted across product, engineering, and analytics that lifted top-of-funnel conversion across the buyer journey.

During my tenure, BairesDev was recognized among America's fastest-growing private companies, reflecting sustained growth and global demand for nearshore tech talent.

Joined as Growth Product Manager at an early-stage startup, owning the growth roadmap across web and mobile.

Applied SEO and acquisition fundamentals that tripled organic traffic and customer acquisition within 6 months, partnering with engineering and data to instrument funnel analytics and stand up a continuous A/B testing cadence across acquisition and activation.

Joined as Senior Growth Product Manager to define acquisition and activation strategy for a global remote-work talent marketplace.

Rebuilt the onboarding funnel and led web and product experimentation, translating buyer and supply-side behavior data into product changes that improved early activation and shipped sustained funnel wins across the engagement.

Lead organic acquisition strategy for B2B SaaS clients across SEO, AEO, and product-led growth. Took a B2B client from zero organic search presence to 1,000+ qualified clicks per month within 8 months, and doubled organic traffic for an online university in 3 months, both led end-to-end with SEO and AEO playbooks built from scratch. Built a proprietary CMS optimized for search performance and answer-engine indexing for LLM surfaces (ChatGPT, Perplexity, Gemini), and architect AI-augmented growth workflows using Claude Code, MCP integrations, and n8n. Lead a senior cross-functional team of engineering, content, and design shipping growth experiments for multiple US/EU B2B SaaS clients.