Hassan

Rehired to audit and refine GTM processes for the data quality product line. Advised leadership on optimizing sales efficiency through SDR automation and GTM engineering. Delivered a short-term consulting project focused on scalable sales workflow design.

Spearheaded outbound strategy and lead generation for a founder-led IT/AV firm. Implemented Apollo.io and LinkedIn automation, ran A/B testing, and generated qualified leads. Onboarded 3 strategic partners and supported a $58K+ deal close.

Closed 3 new logos and generated $120K+ in ARR by leading the full sales cycle. Built and executed outbound campaigns through LinkedIn and webinars, and created follow-up cadences that turned booth visitors into warm leads.

Managed the complete sales cycle for data quality solutions and achieved consistent quota overperformance. 152% quota attainment, generating $365K+ total revenue (new business, renewals, RFP wins). Built outbound playbooks and CRM dashboards to accelerate deal velocity and forecasting accuracy.

Worked closely with the VP of Sales. Closed $3M+ in new business across SaaS and digital experience solutions.Collaborated on pricing and migration strategy, competitor research (2019), and was endorsed by executive leadership. Developed and onboarded partners in EMEA, driving multi-region expansion.