Jacobo

Business Development Representative (BDR) & Product Lead

• New Client Acquisition: Lead the full B2B consultative sales cycle for Core Banking solutions in the Colombian

and Latam markets.

• Strategic Onboarding: Managed the acquisition and technical discovery for high-profile clients including Banco

Albo (Mexico) and BancoEstado (Chile), ensuring alignment between client needs and delivery teams.

• Market Research & Networking: Expanded the target account list to 2,000+ leads, implementing a modern

tech stack (Apollo, Sales Navigator) to automate outreach and prospecting.

Sales Manager & Sales Enablement Consultant

• Sales Enablement & Strategy: Designed a scalable Go-to-Market (GTM) plan and implemented HubSpot CRM

to track pipeline growth and forecast accuracy.

• Relationship Building: Created comprehensive sales sequences to activate partner sellers and expand local

market reach.

• Team Leadership & Growth: Directed and coached a team of BDRs, achieving an 80.8% increase in total

sales and 103% quota attainment within 5 months.

• Sales Coaching & Enablement: Scaled the team's performance by monitoring call quality and tailoring sales

pitches, resulting in a significant increase in BDR-to-Opportunity conversion rates.

• Operational Strategy: Implemented CRM best practices to track team productivity, ensuring accurate revenue

forecasting and removing roadblocks for the sales pod.

Corporate Sales Representative:

• C-Level Engagement: Secured commitment from over 5,000 C-level executives across Latam. Closed high-value

deals with banks and fintechs, demonstrating elite negotiation and presentation skills.

• Target Achievement: Exceeded revenue goals with 127% quota attainment ($173K), focusing on digital

transformation and AI solutions for the financial sector.

KAM & Consultant:

• Large-Scale Management: Led 3 cross-functional teams (30+ people), maintaining a 97% policy renewal

rate through proactive customer success motions and health checks.

• Strategic Escalation: Acted as the primary point of escalation for high-value multinational accounts, ensuring

alignment between client expectations and corporate delivery.

• Major Deal Closure: Negotiated and won a $1B+ COP deal through complex RFP management and regional

coordination.

• Thought Leadership: Recognized as a LinkedIn Top Voice (2021) for the ability to build peer relationships

with senior executive management in the Colombian market.

• Corporate Social Responsibility (CSR) & Culture: Founded and led the Pride Business Resource Group (BRG)

for Colombia, working with a cross-functional team of 12 colleagues to align the company's culture with corporate

values, resulting in a 13% increase in employee satisfaction.

• Strategic Mentorship & Sector Growth: Contributed to the company's Education Practice by designing

strategies and mentoring colleagues to effectively approach prospects and clients in the education sector.

Inside Sales Representative

• Sales Lifecycle Management: Managed the full sales cycle for SaaS and hardware, increasing profitability

by 25% through data-driven performance tracking.