Kimiko

(Contract) Led social, content and email strategy for leading catering and food services company.

- Led social media creative strategy that drove 997% month-over-month growth, boosting content views by 991% and increasing followers by 8.2% through targeted storytelling and strategic brand positioning.

- Directed data-empowered creative scheduling framework through performance analysis, identifying optimal brand storytelling windows resulting in 75% engagement from new audiences.

- Launched the brand’s first email list with 53 sign-ups from a trade show QR campaign; achieved a 55% open rate and 4% CTR on the welcome email.

(Contract) Led email and social media campaigns for B2B cybersecurity startup.

- Achieved 31.5% open rates by implementing a refined segmentation model and

persona-based targeting.

- Increased social content engagement by 11.2% through data-informed content

operations and message testing.

(Contract) Leading Caribbean diaspora media outlet with 400K+ monthly users and 600K+ followers across social. Focuses on cultural

stories, news, and entertainment. Departed following leadership changes.

- Ran influencer campaign with 7 diaspora creators → 15K organic engagements, 200+ survey insights (highest ever

recorded).

- 2x post engagement in 3 months by revamping the editorial calendar and content themes.

Leading nonprofit with ~ 1K members advancing Jamaica's digital economy through policy advocacy, education, and

partnerships across the tech sector. Promoted within 1 year.

- Led multi-country event marketing across 5 regions →> 88% attendee satisfaction, +7.5% YoY engagement, and 5.65%

under budget.

- Led launch of 2 new platforms + 3 event campaigns → +35% member engagement.

- Grew blog traffic 300%, views 150%, via email workflows + social programming over 11 months.

- Delivered 75 PR placements via targeted earned media strategy →> expanded reach to a 400K+ weekly audience.