Led CloudTask’s content and digital marketing initiatives to expand brand visibility, promote marketplace talent, and support demand generation across LinkedIn, Instagram, Facebook, X, and TikTok.
Built and executed a high volume content engine centered around video, podcast production, and marketplace promotion. Published 5 remote candidate promotion posts per week and edited and released 260+ candidate video profiles, significantly increasing visibility for remote talent within the CloudTask marketplace.
Managed the production and distribution of the Transform Sales Podcast, editing 1–4 episodes weekly and helping the show surpass 200 published episodes, including full production packages with audio, video, thumbnails, and transcriptions.
Produced 50+ pre recorded live sessions, 23 service offering videos, and 16 buyer testimonial videos, while also publishing 5 new job promotion posts per week to continuously promote new opportunities on the marketplace.
These efforts helped expand CloudTask’s social media reach to more than 21,000 combined followers, including approximately 11,600 followers on LinkedIn, 6,000 on Instagram, 2,800 on Facebook, and additional presence on X and TikTok. LinkedIn became the company’s highest performing platform for engagement and traffic due to its strong alignment with CloudTask’s B2B audience.
By implementing a consistent video first content strategy and highlighting marketplace candidates, services, and thought leadership from company executives, this initiative increased brand visibility, strengthened CloudTask’s credibility in the global sales talent ecosystem, and drove more marketplace awareness among companies seeking remote sales professionals.
