Mateo

Led the production and execution of audiovisual content to support product launches, ecommerce conversion, and brand awareness for a leading Colombian shapewear brand.

Produced product videos for ecommerce landing pages, paid advertising, and social media campaigns, translating product features and body transformation results into compelling visual storytelling designed to drive online sales. Created lifestyle and brand content used across YouTube, Instagram, and Facebook to strengthen brand positioning and customer engagement.

Collaborated closely with the marketing and ecommerce teams to develop visual assets aligned with campaign goals and the company’s omnichannel marketing strategy. Planned and coordinated video shoots for new product launches, directed models during filming, and ensured visual consistency with the brand’s creative guidelines.

Managed post production workflows including editing marketing videos, producing short form content for social platforms and digital ads, and developing motion graphics and product highlight visuals.

Contributed to the company’s presence at Colombia Moda 2019, supporting the launch of four new product lines of shapewear for men and women. Produced the audiovisual content used on the landing pages for these launches, which helped drive a 36% increase in sales compared to the same period the previous year.

Through consistent social media content production and campaign execution, helped increase brand awareness by 41% year over year across YouTube, Instagram, and Facebook.

Also participated in four major audiovisual productions for television advertising campaigns, contributing to the development of high impact promotional content used in national marketing efforts.

Supported sales and customer success initiatives at Upcision, a results driven B2B marketing agency focused on generating sales qualified leads and booked appointments for organizations through multi touch demand generation strategies.

Worked directly with prospects throughout the sales process, from initial conversations to closing deals, helping communicate the agency’s value proposition and aligning solutions with client needs. Successfully booked and closed 23 deals in a single month, contributing to nearly $34,000 USD in generated revenue during a critical period when the company required additional support across both sales and customer success functions.

Collaborated with the team to ensure prospects received clear messaging and a smooth onboarding experience, reinforcing Upcision’s approach of combining targeted outreach, effective platform positioning, and demand generation expertise to engage buyers at the point of decision.

This role strengthened my ability to manage client conversations, handle objections, and convert qualified prospects into paying customers while supporting a fast paced B2B marketing environment focused on measurable sales outcomes.

Managed CloudTask’s digital community presence and brand communication across multiple virtual channels, supporting business development, sales visibility, and brand expansion in both local and international markets.

Created and published all organic content across CloudTask’s social media platforms, including designs, video content, podcast assets, copywriting, and WordPress pages. Led the full audiovisual production process for marketing initiatives, managing preproduction, production, and postproduction for photography and video assets used across campaigns and brand communications.

Acted as the primary manager of CloudTask’s website live chat, handling approximately 10 to 30 inbound conversations per day. Provided first point of contact support for prospects, candidates, and partners, qualifying inquiries and directing each conversation to the appropriate internal department to ensure a smooth user experience.

Collaborated with marketing and leadership teams to strengthen the company’s digital presence and promote both existing services and new marketplace opportunities through content and social engagement strategies.

Additionally, produced the company’s internal photography assets and designed the visual structure of the “About Us” section of the CloudTask website, contributing to the brand’s visual identity and improving how the company presents its story online.

Led CloudTask’s content and digital marketing initiatives to expand brand visibility, promote marketplace talent, and support demand generation across LinkedIn, Instagram, Facebook, X, and TikTok.

Built and executed a high volume content engine centered around video, podcast production, and marketplace promotion. Published 5 remote candidate promotion posts per week and edited and released 260+ candidate video profiles, significantly increasing visibility for remote talent within the CloudTask marketplace.

Managed the production and distribution of the Transform Sales Podcast, editing 1–4 episodes weekly and helping the show surpass 200 published episodes, including full production packages with audio, video, thumbnails, and transcriptions.

Produced 50+ pre recorded live sessions, 23 service offering videos, and 16 buyer testimonial videos, while also publishing 5 new job promotion posts per week to continuously promote new opportunities on the marketplace.

These efforts helped expand CloudTask’s social media reach to more than 21,000 combined followers, including approximately 11,600 followers on LinkedIn, 6,000 on Instagram, 2,800 on Facebook, and additional presence on X and TikTok. LinkedIn became the company’s highest performing platform for engagement and traffic due to its strong alignment with CloudTask’s B2B audience.

By implementing a consistent video first content strategy and highlighting marketplace candidates, services, and thought leadership from company executives, this initiative increased brand visibility, strengthened CloudTask’s credibility in the global sales talent ecosystem, and drove more marketplace awareness among companies seeking remote sales professionals.

Owned CloudTask’s demand generation function, responsible for the marketing funnel from unqualified lead to qualified buyer meeting, with a KPI of 20 qualified meetings per month and a 10% month over month growth target aligned with the company’s 2026 North Star metrics.

Built and managed the marketplace promotion engine, executing dozens of candidate promotions monthly and producing video and social content to increase visibility for Top Rated and hired candidates across CloudTask’s digital channels.

Led the marketing content pipeline including landing page videos, blog content, guest posts, and virtual event production, while promoting software sellers and job openings across social platforms.

Executed strategic demand generation initiatives including building the Candidate to ICP email workflow in HubSpot, launching CloudTask ad campaigns, producing buyer video case studies, and implementing SOPs for GTM event promotion.

Improved marketing analytics and SEO infrastructure by fixing Google Search Console issues where 73% of the website was not indexed, implementing UTM campaign tracking, and improving GA4 attribution and reporting accuracy.

Also led growth initiatives including a LinkedIn optimization strategy, a profile completion strategy across 600+ candidate profiles, and internal training for company listing creation.

These efforts helped build the operational foundation for CloudTask’s scalable demand generation, strengthening marketplace visibility, candidate promotion, and buyer acquisition.