Santiago

- Lead end-to-end marketing strategies across Latin America, aligning every campaign with institutional and business goals to maximize brand impact and visibility.

- Design and execute tailored marketing plans focused on demand generation, strategic positioning, and accelerated performance.

- Manage high-level creative projects in collaboration with global teams, ensuring timely delivery and alignment with international standards.

- Analyze key metrics and performance data to produce strategic reports that drive executive decision-making and optimize marketing budgets.

- Monitor campaign performance in real time, implementing tactical adjustments to enhance ROI and overall effectiveness.- Lead end-to-end marketing strategies across Latin America, aligning every campaign with institutional and business goals to maximize brand impact and visibility. - Design and execute tailored marketing plans focused on demand generation, strategic positioning, and accelerated performance. - Manage high-level creative projects in collaboration with global teams, ensuring timely delivery and alignment with international standards.

- Analyze key metrics and performance data to produce strategic reports that drive executive decision-making and optimize marketing budgets. - Monitor campaign performance in real time, implementing tactical adjustments to enhance ROI and overall effectiveness.

- Led 360° integrated campaigns for global brands

including Postobón, General Motors Peru and

Barilla, managing budgets over USD $500K.

- Optimized inter-team workflows, reducing

production timelines by 15% and increasing

campaign efficiency across creative, media, and

client teams.

- Ensured full brand consistency across ATL, BTL

and digital channels, improving engagement and

conversion results across multiple markets.

- Developed digital brand strategies that increased

social media engagement by +25% and

strengthened lead quality for B2B accounts.

- Managed multi-platform paid media campaigns,

reducing acquisition cost through data-driven

targeting and audience insights.