Bruceann

As an Onboarding Guide and Specialist at FitGrid, I was instrumental in ensuring a seamless integration of clients into our fitness and wellness software management system. Throughout a structured 3-month contract, I developed and implemented customized onboarding processes, offering clients personalized training and comprehensive support. My responsibilities included creating client-specific training videos, providing hands-on guidance, and promptly resolving inquiries to ensure a smooth transition to the FitGrid platform. This role strengthened my ability to deliver clear and impactful onboarding solutions within a defined timeframe.

As a Digital Demand Agent, I developed and executed daily social media strategies across LinkedIn, Facebook, and Twitter using HubSpot, significantly boosting brand visibility. I optimized blog posts for SEO by incorporating images, alt text, and metadata, and utilized tools like Google Search Console and SEMrush to improve search rankings. Additionally, I created and edited engaging video content with Canva and Adobe Premiere Pro to support various campaigns. I consistently produced 2-3 trend-focused blog posts each month and monitored competitors to stay ahead of content trends and refine strategies for better audience engagement.

My time as an onboarding guide at expensify not only honed my communication and problem-solving skills but also solidified my passion for clients harness technology to streamline their financial operations. Through a combination of personalized guidance, expert training, and dedicated support, I contributed to Expensify’s mission of simplifying expense management for businesses of all sizes

As a Social Media and Content Marketing Specialist, I managed and grew the company and podcast presence on LinkedIn within a niche commercial real estate audience. I built strategic, education-driven content frameworks to engage a typically low-visibility but high-value executive audience. This approach led to 171% audience growth while strengthening overall brand positioning across social, blog, and web channels.