Violeta

• Drive a 235% sales growth within one year for two existing accounts at Super Selectos, one of the largest retailers, significantly enhancing brand visibility and customer loyalty.

• Conduct comprehensive research to identify consumer trends, shopper marketing insights, and customer development opportunities, leading to a 25% improvement in brand perception and increased customer loyalty and relationships.

• Partner with the marketing team and key stakeholders to redesign packaging for Maxisplash, resulting in a 15% enhancement in customer perception and brand recognition, driving higher purchase intent and market competitiveness.

• Analyze sales data, market research, inventory levels, and year-to-date performance to establish performance specifications, cost parameters, and market applications, leading to an 18% increase in consumer engagement and brand visibility. Employ strategic negotiation techniques to effectively target competitors.

• Launch nine new SKUs at Super Selectos in the last quarter, achieving a 100% increase in sales within the first quarter, thereby significantly expanding the brand’s market presence and fostering innovation.

• Develop and execute business strategies for overseeing a group of 32 displays, resulting in a 40% reduction in out-of-stock instances and improved overall product performance. Utilize excellent communication skills to understand customer needs and align business strategies for tailored growth.

• Optimized dispatch operations for three product lines, achieving a 20% reduction in delivery lead times and boosting operational efficiency.

• Oversaw the accurate processing of 150-200 invoices daily, ensuring flawless nationwide delivery operations.

• Directed a team of 12, resulting in a 25% reduction in warehouse errors and substantial productivity improvements. Implemented highly successful field-tested recommendations.

• Improved order accuracy by 20% through stringent quality control measures, enhancing customer satisfaction and decreasing return rates.

• Accelerated delivery times by 22% through strategic scheduling, route optimization, and data analysis, leading to elevated customer satisfaction and lower operational costs.

• Enhanced route assignment efficiency by 12% through resource optimization, achieving a 20% reduction in fuel costs and vehicle maintenance. Effectively managed annual budgets and investments.

• Spearheaded the development of a digital application, improving sales workforce monitoring and automating five key processes, resulting in a 33% gain in efficiency and significant logistics cost savings.

At Maxxigroup, I manage a comprehensive portfolio of over 80 SKUs across home care, pet food, and personal care products. My role involves coordinating a team of 31 professionals to ensure seamless national and international logistics. I have successfully implemented digital tools and strategies to optimize performance and drive sales growth.

• Portfolio Management: Oversaw a diverse range of SKUs, ensuring efficient distribution and inventory management.

• Team Leadership: Directed a team of 31 logistics and sales professionals, fostering a collaborative and high-performance culture.

• Process Digitization: Developed and launched a mobile application to streamline sales, order processing, and inventory control, significantly reducing errors and improving efficiency.

• Sales Growth: Implemented targeted marketing strategies, achieving a 10% increase in sales across multiple product categories through BTL campaigns and digital promotions.

• Strategic Coordination: Managed multiple sales channels, including B2B and B2C, to maximize product reach and profitability. This included creating tailored strategies for the modern, traditional, and e-commerce channels.