Alison

As a Senior Business Development Consultant at Demand, I partnered closely with client leadership teams to design and execute strategic sales plans and go-to-market strategies that drove measurable growth. I managed a portfolio of 18–20 accounts, overseeing daily operations and serving as the first point of contact to ensure smooth onboarding, successful launches, and continuous client satisfaction. Through in-depth research based on each client’s Ideal Customer Profile (ICP) and by leveraging a variety of sales tools and data platforms, I was able to identify new opportunities and tailor outreach strategies to each industry’s unique dynamics. I also played a key role in refining top-of-funnel acceleration, implementing consultative and data-driven approaches that optimized lead quality and pipeline velocity. In addition, I trained and onboarded new team members, introducing them to our tech stack and best practices to ensure consistent delivery across all accounts.

As Head of Sales Operations at CloudTask, I was responsible for overseeing CRM performance and sales team efficiency, ensuring seamless alignment between processes, data, and results. I designed and implemented automated workflows that enhanced visibility, optimized pipeline management, and improved reporting accuracy across the organization. By developing weekly, monthly, and quarterly performance reports, I provided leadership with actionable insights on sales activity, KPIs, and quota attainment. I also led process improvement initiatives, identifying and adopting new technologies that boosted team productivity and data quality. Through ongoing market analysis and trend monitoring, I uncovered growth opportunities and worked closely with the marketing team to create integrated strategies that connected marketing efforts with sales best practices, ultimately driving revenue growth and operational excellence.