Andrea

From the company’s inception, I led communications and marketing, overseeing the development of its visual identity, advertising, graphic design, strategic planning, and content creation. A key achievement was managing the transition from a fully virtual model with only 3 students to an in-person format, achieving a 90% growth to over 30 active students, significantly strengthening the institution’s presence and sustainability

At Planet Ro Studio, I served as a videographer and photographer, focusing on the production of tourism and multicultural content aimed at highlighting the richness of regional diversity. My work involved end-to-end content creation — from pre-production planning to filming and post-production editing.

I contributed to the successful development of over five video podcasts, supporting both the creative direction and technical execution. One of the highlights of my role was traveling to the Pacific coast to lead the visual documentation of a tourism campaign in Bahía Solano, where I captured the local culture, landscapes, and community life through both video and photography.

In addition, I edited and curated multiple professional photography sessions, enhancing the studio’s visual portfolio and supporting its promotional and branding efforts. This experience strengthened my ability to work in dynamic environments, manage creative projects, and deliver high-quality visual content aligned with strategic communication goals.

I led the development and implementation of a clear social media strategy that significantly strengthened the institution’s online presence and brand identity. By creating engaging reels and posts tailored to the target audience, I drove a 240% organic growth in followers, increasing the community from 500 to 1,700. This surge in positive engagement generated valuable traffic, which contributed directly to boosting student retention and enrollment. Through strategic content planning and consistent execution, I helped position the institution as a vibrant and appealing brand in the digital space.

I led the recording and production of two original musical works, managing the complete audio-visual process across six live performances. I coordinated live sound engineering, multi-camera video capture, and post-production editing to ensure seamless integration and high-quality output. By maintaining strict professional standards, I elevated the overall production value, creating engaging and immersive experiences for audiences.

My leadership extended beyond technical execution to project coordination, ensuring timely delivery and cohesive collaboration among team members. These efforts not only enhanced the immediate impact of the performances but also secured the projects’ long-lasting value for future distribution, promotion, and archival purposes. This experience deepened my expertise in live event production, audio-visual synchronization, and creative project management.