Andres

Marketing agency, primarily focused in B2C SaaS and E-commerce brands. Some of my responsibilities included.

-Create, implement and optimize marketing campaigns for clients.

-Prospecting, following up and closing clients.

-Upselling existing clients.

-Creating strategic alliances with referral partners.

Types of marketing campaigns included social media strategy, email marketing and PPC advertising (Facebook and Google). Some of our best results include:

-Helping an e-commerce brand hit their first million with a FB marketing + Social media campaign.

-Helping an e-commerce brand get their best month on Black Friday by implementing email marketing campaigns.

-Helpes a SaaS company get 50 new signups per month because a Google ads campaign.

I worked with Skaled to support their sales consulting practice.

I used their proven methodology to accelerate sales impact, helping organizations achieve measurable and sustainable results.

My role included supporting high-growth companies like Calm, Nintex, Adobe and Microsoft with:

- Sales and Outbound strategy.

- CRM refinement and implementation.

- Creation and implementation of outbound cadences.

- Sales playbook builds and reinforcement.

- Interim management of global sales teams.

•Our average engagement saw an increase of 15%-20% in qualified leads.

•We also saw an average 30% increase in reps time efficiency by implementing CRM best practices

I acted as a player/coach where I helped entry-level SDRs and AEs with their outbound efforts as well as doing my own. My responsibilities included:

-Create a list of Target Accounts to research, prospect, and book meetings.

-Built out email templates & outreach cadences.

-Manage the CRM and prioritize opportunities and Inbound leads.

-Daily blended outreaches containing email, phone, and social touchpoints.

-Aid Tech Sales with moving opportunities to close.

During this time I created opportunities with executives in target accounts such as:

•Goldman Sachs, Bank of America, Scotiabank, BNY Mellon, Wal-Mart (mobile wallets), Zolve and Delloite in North America.

• As well as Banorte, Cencosud, Itaú, HSBC, Banesco, InDriver and Uniteller in LATAM.

As an Account Manager I:

•Drove a 15% increase in upsell revenue by leveraging CRM data to identify opportunities.

•Aligned succesful implementatios with a referral and testimonial path. Around 30% of clients referred someone, and 70% left a testimonial after implementation.

Hire, manage and lead an SDR team responsible for identifying and creating new qualified sales opportunities. Apart from team trainings, goal setting and activity management I was responsible of helping them create and optimize their CRM, lists and sequences.

•Helped start the team and go from 0 reps to 13.

•4X the revenue of 2023 in the first 9 months of 2024.

•Doubled reorders by assigning timed follow up in the CRM.