Carolina

• Integrate HubSpot with various digital channels, including social media, websites, and advertising platforms, to centralize data and track key performance indicators (KPIs).

• Ensure seamless data flow and synchronization between HubSpot and other digital tools.

• Maintain ongoing communication with clients to understand their needs and provide guidance on email marketing strategies.

• Design and execute targeted email marketing campaigns, leveraging HubSpot's capabilities to optimize open and conversion rates.

• Conduct thorough audits of HubSpot portals to identify optimization and improvement opportunities.

• Analyze data and provide actionable recommendations to improve marketing and sales performance.

• Generate detailed reports and analyses for stakeholders, highlighting successes and areas for improvement.

• Design and lead the digital strategy, achieving a 19.61% increase in the acquisition of inbound leads in 2023.

• Plan and implement marketing automation strategies through Salesforce, where it has been possible to reduce lead qualification time by 20%

• Management of paid media campaigns, such as Google Ads and LinkedIn Paid Ads integrated with Salesforce AI tools, increasing the acquisition of qualified leads by 300% during 2023.

• Data analysis through tools such as Google Analytics and Google Search Console, to track digital KPIs.

• Collaborate on all CRM processes, currently migrated from Salesforce to HubSpot

• Design and execute advanced marketing automation strategies in HubSpot.

• Integration of HubSpot with digital channels to track digital KPIs.

• Permanent contact with clients for the implementation of E-mail marketing campaigns

• Strategic audits of HubSpot portals, identifying opportunities for improvement.