• Design and lead the digital strategy, achieving a 19.61% increase in the acquisition of inbound leads in 2023.
• Plan and implement marketing automation strategies through Salesforce, where it has been possible to reduce lead qualification time by 20%
• Management of paid media campaigns, such as Google Ads and LinkedIn Paid Ads integrated with Salesforce AI tools, increasing the acquisition of qualified leads by 300% during 2023.
• Data analysis through tools such as Google Analytics and Google Search Console, to track digital KPIs.
• Collaborate on all CRM processes, currently migrated from Salesforce to HubSpot
• Design and execute advanced marketing automation strategies in HubSpot.
• Integration of HubSpot with digital channels to track digital KPIs.
• Permanent contact with clients for the implementation of E-mail marketing campaigns
• Strategic audits of HubSpot portals, identifying opportunities for improvement.