Catalina's profile photo

Catalina

Top Rated

Marketing Coordinator

Colombia🇨🇴

$3,058.82

About

Strategy and growth professional with 4+ years of experience in high-impact projects for both large companies and early-stage startups.

Industry Experience

Energy & Utilities

Financial Services

Education & Training

Professional Services

Technology

Software Experience

Candidate Information

Availability

Full-Time, Part-Time

Work Arrangement

Remote, Hybrid

English Level

Near-Native Fluency (C1/C2)

Additional Languages Supported

Spanish

Roles Qualified For

Marketing Coordinator
Process Improvement Specialist
Strategy Manager

Work Experience

05/2024 - 07/2025

https://www.kadimalabs.com/

● Designed and implemented a scalable operations strategy for a recruiting startup leveraging AI-powered tools, enabling outreach to 15,000+ candidates per month and reducing time-to-close to under 30 days, significantly improving pipeline velocity and conversion rates.

● Built a full-funnel growth system to accelerate customer acquisition by integrating multiple technology platforms across outbound, inbound, and nurturing efforts, driving 20% of new client acquisition within six months.

● Led quantitative analysis to uncover patterns in client behavior based on reply and close rates, enabling the founder to make data-driven decisions to optimize outreach.

● Planned and executed a structured go-to-market strategy, conducting iterative experiments to accelerate customer acquisition.

Marketing Analyst

07/2025 - Present

www.trailies.com

● Conducted creative experiments combining brand and product storytelling with performance-driven testing to boost website conversions using AI tools to streamline creation and gain deeper insights into the ideal customer profile.

● Tracked and analyzed Meta Ads performance metrics (ROA, CPC, CVR) to optimize creatives and maximize results.

Licenses, Certifications & Awards

Candidate has no licenses, certifications or awards yet.

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