Edward

-Lead Generation & Prospecting: Identify and qualify new business opportunities

within the insurance sector through research, partners, networking, and industry

events.

-Consultative Selling: Understand the unique needs of each prospective client and

present tailored software solutions that solve their specific challenges.

-Full Sales Cycle Management: Manage the entire sales process from initial contact to

contract negotiation and close, typically working on a 6-month sales cycle.

-Relationship Building: Develop and nurture strong relationships with key decisionmakers (e.g., CIOs, CTOs, COOs) at insurance companies.

Pipeline Management: Maintain an accurate and up-to-date sales pipeline using CRM

software, ensuring timely follow-ups and prioritization of opportunities.

-Collaboration: Work closely with product, marketing, and customer success teams to

align client needs with company offerings.

-Forecasting: Provide accurate sales forecasts and performance reports to

management on a regular basis.

-Client Retention: Post-sale, ensure smooth handoffs to the customer success team

and stay involved in the relationship to identify upsell or cross-sell opportunities.

-Market Feedback: Act as the voice of the customer, providing valuable feedback to

the product development team to influence future product offerings.

-Acquired and retained merchants onto Flocash, Flotravel, and Flomart platforms,

focusing on POS (Point of Sale) merchant sales.

-Developed new business opportunities and gathered data on marketing trends,

competitive products, and pricing.

-Oversaw and managed the onboarding process for inbound merchants.

-Led and managed a sales team, including sales representatives, through analytics,

communication, recognition, lead management, training, and sales transformation.

-Implemented sales strategies to meet sales goals and ensure a high-energy, informed

sales environment.

-Gained experience in selling products to businesses, ideally within banking, POS,

ecommerce, or merchant industries, with merchant acquiring experience being highly

beneficial.

-Represented Flocash to external partners and merchants during deployment phases.

-Developed and executed targeted sales and marketing campaigns for various

segments within the travel industry resulting in a 25% increase in lead generation and

a 15% increase in conversion rates.

-Led cross-functional teams including Sales, Industry, Events, Public Relations, Product

-Marketing, Measurement, Creative, and Insights to successfully execute multi-channel

marketing campaigns resulting in a 30% increase in revenue.

-Implemented KPI tracking and reporting processes to measure campaign effectiveness

and identify opportunities for improvement resulting in a 20% increase in ROI.

-Determined project priority and managed the creation of selling and marketing

collateral resulting in the successful launch of 3 new product lines and a 10% increase

in customer retention.

-Successfully promoted the company's services to corporate clients, resulting in the

acquisition of 350 new accounts and a 25% increase in revenue.

-Regularly visited existing clients and provided customized solutions resulting in a 60%

increase in customer satisfaction and retention.

-Designed and executed digital marketing strategies across SEO, SEM, email, and social

media channels, resulting in a 40% increase in online engagement and a 20% growth

in inbound leads.

-Conducted in-depth market research and competitor benchmarking to identify

emerging trends and customer needs, resulting in the development of two innovative

marketing initiatives that drove a 15% increase in market share.

-Built and maintained targeted prospect lists using tools such as LinkedIn Sales

-Navigator, Apollo, and ZoomInfo; scheduled high-quality appointments with decisionmakers, resulting in a consistent 30% increase in sales pipeline opportunities.

-Executed structured outbound campaigns through cold calling and personalized email

sequences, achieving a 20% response rate and generating qualified leads across

diverse industries including SaaS, fintech, and travel.

-Leveraged LinkedIn outreach strategies to connect with C-Level executives and senior

decision-makers, securing an average of 15 qualified leads per week; provided

outsourced sales support to partner organizations, reducing their acquisition costs by

25%.

-Managed the full sales cycle from prospecting to closing; implemented KPI

dashboards and activity trackers to optimize performance; delivered executive

coaching and training sessions for sales teams, resulting in a 20% uplift in conversion

rates and stronger pipeline management

-Designed and executed multi-channel outbound campaigns (email, phone, LinkedIn,

webinars) that expanded brand visibility and generated a 35% increase in qualified

opportunities.

-Built and nurtured long-term relationships with prospects and clients by providing

tailored solutions, resulting in a 25% increase in repeat business and referrals.

-Conducted data-driven market research and segmentation to identify high-value

accounts, improving targeting accuracy and reducing lead acquisition costs by 20%.

-Developed and implemented marketing and branding objectives to increase the

visibility and reach of the company’s gaming products.

-Expanded product solutions and offerings by identifying growth and innovation

opportunities in the gaming industry.

-Prepared and executed comprehensive marketing strategies in collaboration with

company executives and staff to drive business growth.

-Analyzed market trends and gathered customer insights to optimize marketing and

business development strategies.

-Engaged with customers on social media to build strong relationships and increase

brand awareness.

-Collaborated with sales and sourcing teams to develop strategic partnership activities

and implemented an execution framework for identified opportunities.

-Built and led a marketing team that launched new concepts, business models, and

channels, positioning the company as an innovator and industry leader.

-Spearheaded digital marketing campaigns across gaming communities and platforms,

resulting in a 40% increase in user engagement and player acquisition.

-Established and managed influencer and eSports partnerships, driving a 30% increase

in brand visibility within target demographics.

-Implemented data-driven performance tracking tools (KPIs, ROI analysis, customer

journey mapping) to improve campaign efficiency by 25%.