Edward
Virtual Assistant
$4,030 – $5,510/mo
About
SaaS sales and fintech professional | Certified in Microsoft Entra ID and AWS IAM | Driving data-driven growth, cloud security excellence, and Python.
Industry Experience
Inbound Sales Teams Agency
Outbound Sales Agency
Sales Development Teams Agency
Account Management Software
SaaS Platforms
Software Experience
Candidate Information
Availability
Part-Time, Full-Time
Work Arrangement
Remote
English Level
Native Fluency (C2)
Roles Qualified For
Work Experience
Lead Generation Specialist
05/2025 - Presenthttps://www.axxis-systems.com/about
-Lead Generation & Prospecting: Identify and qualify new business opportunities
within the insurance sector through research, partners, networking, and industry
events.
-Consultative Selling: Understand the unique needs of each prospective client and
present tailored software solutions that solve their specific challenges.
-Full Sales Cycle Management: Manage the entire sales process from initial contact to
contract negotiation and close, typically working on a 6-month sales cycle.
-Relationship Building: Develop and nurture strong relationships with key decisionmakers (e.g., CIOs, CTOs, COOs) at insurance companies.
Pipeline Management: Maintain an accurate and up-to-date sales pipeline using CRM
software, ensuring timely follow-ups and prioritization of opportunities.
-Collaboration: Work closely with product, marketing, and customer success teams to
align client needs with company offerings.
-Forecasting: Provide accurate sales forecasts and performance reports to
management on a regular basis.
-Client Retention: Post-sale, ensure smooth handoffs to the customer success team
and stay involved in the relationship to identify upsell or cross-sell opportunities.
-Market Feedback: Act as the voice of the customer, providing valuable feedback to
the product development team to influence future product offerings.
Sales Manager
02/2024 - 05/2025https://www.flocash.com/
United Kingdom
-Acquired and retained merchants onto Flocash, Flotravel, and Flomart platforms,
focusing on POS (Point of Sale) merchant sales.
-Developed new business opportunities and gathered data on marketing trends,
competitive products, and pricing.
-Oversaw and managed the onboarding process for inbound merchants.
-Led and managed a sales team, including sales representatives, through analytics,
communication, recognition, lead management, training, and sales transformation.
-Implemented sales strategies to meet sales goals and ensure a high-energy, informed
sales environment.
-Gained experience in selling products to businesses, ideally within banking, POS,
ecommerce, or merchant industries, with merchant acquiring experience being highly
beneficial.
-Represented Flocash to external partners and merchants during deployment phases.
Marketing Manager
03/2022 - 02/2024https://www.blueberry-travel.com/
United Arab Emirates
-Developed and executed targeted sales and marketing campaigns for various
segments within the travel industry resulting in a 25% increase in lead generation and
a 15% increase in conversion rates.
-Led cross-functional teams including Sales, Industry, Events, Public Relations, Product
-Marketing, Measurement, Creative, and Insights to successfully execute multi-channel
marketing campaigns resulting in a 30% increase in revenue.
-Implemented KPI tracking and reporting processes to measure campaign effectiveness
and identify opportunities for improvement resulting in a 20% increase in ROI.
-Determined project priority and managed the creation of selling and marketing
collateral resulting in the successful launch of 3 new product lines and a 10% increase
in customer retention.
-Successfully promoted the company's services to corporate clients, resulting in the
acquisition of 350 new accounts and a 25% increase in revenue.
-Regularly visited existing clients and provided customized solutions resulting in a 60%
increase in customer satisfaction and retention.
-Designed and executed digital marketing strategies across SEO, SEM, email, and social
media channels, resulting in a 40% increase in online engagement and a 20% growth
in inbound leads.
-Conducted in-depth market research and competitor benchmarking to identify
emerging trends and customer needs, resulting in the development of two innovative
marketing initiatives that drove a 15% increase in market share.
Lead Generation Specialist
03/2018 - 06/2022https://konsyg.com/sg/
Singapore
-Built and maintained targeted prospect lists using tools such as LinkedIn Sales
-Navigator, Apollo, and ZoomInfo; scheduled high-quality appointments with decisionmakers, resulting in a consistent 30% increase in sales pipeline opportunities.
-Executed structured outbound campaigns through cold calling and personalized email
sequences, achieving a 20% response rate and generating qualified leads across
diverse industries including SaaS, fintech, and travel.
-Leveraged LinkedIn outreach strategies to connect with C-Level executives and senior
decision-makers, securing an average of 15 qualified leads per week; provided
outsourced sales support to partner organizations, reducing their acquisition costs by
25%.
-Managed the full sales cycle from prospecting to closing; implemented KPI
dashboards and activity trackers to optimize performance; delivered executive
coaching and training sessions for sales teams, resulting in a 20% uplift in conversion
rates and stronger pipeline management
-Designed and executed multi-channel outbound campaigns (email, phone, LinkedIn,
webinars) that expanded brand visibility and generated a 35% increase in qualified
opportunities.
-Built and nurtured long-term relationships with prospects and clients by providing
tailored solutions, resulting in a 25% increase in repeat business and referrals.
-Conducted data-driven market research and segmentation to identify high-value
accounts, improving targeting accuracy and reducing lead acquisition costs by 20%.
Marketing Manager
04/2015 - 02/2018https://www.gamemania.co.ke/
Kenya
-Developed and implemented marketing and branding objectives to increase the
visibility and reach of the company’s gaming products.
-Expanded product solutions and offerings by identifying growth and innovation
opportunities in the gaming industry.
-Prepared and executed comprehensive marketing strategies in collaboration with
company executives and staff to drive business growth.
-Analyzed market trends and gathered customer insights to optimize marketing and
business development strategies.
-Engaged with customers on social media to build strong relationships and increase
brand awareness.
-Collaborated with sales and sourcing teams to develop strategic partnership activities
and implemented an execution framework for identified opportunities.
-Built and led a marketing team that launched new concepts, business models, and
channels, positioning the company as an innovator and industry leader.
-Spearheaded digital marketing campaigns across gaming communities and platforms,
resulting in a 40% increase in user engagement and player acquisition.
-Established and managed influencer and eSports partnerships, driving a 30% increase
in brand visibility within target demographics.
-Implemented data-driven performance tracking tools (KPIs, ROI analysis, customer
journey mapping) to improve campaign efficiency by 25%.
Licenses, Certifications & Awards
Certificate in Python Programming
Dynamic technologies institution
09/2025
MBA Marketing
Kenyatta University
07/2025
Business skills
google academy
11/2024
AI SKILLS
UDEMY
04/2024
bachelor degree
kenyatta university
08/2016
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