Edwin

Account Development Manager – USIM

I help drive new business at USIM by finding and connecting with the right companies and decision-makers. My job is a mix of research, strategic outreach, and building real relationships that can turn into long-term business.

What I do:

* Research industries and markets to understand where the opportunities are.

* Use tools like LinkedIn Sales Navigator, ZoomInfo, HubSpot, and Winmo to build and manage a strong pipeline.

* Reach out to prospects through email, calls, and LinkedIn to start conversations and build trust.

* Qualify leads based on whether they’re a good fit for USIM’s marketing and media solutions.

* Work closely with the sales team to pass along qualified opportunities and support proposal development.

* Keep track of all outreach in HubSpot and share insights that help improve our messaging and approach.

In short, I bridge the gap between marketing and sales by leading smart prospecting efforts and building early relationships that open the door to future clients.

Skills: Business Development · Client Relations · Communication · Negotiation · Sales Management · Solution Selling · Prospecting · Cold Calling · Sales · Lead Generation · Email Marketing

At The TRES Group, I was responsible for the full sales cycle. I started by generating my own leads, doing research, and making cold calls when I did not have meetings. When I had meetings booked, I handled them myself, presenting the company, understanding needs, and moving deals forward.

I first joined in Business Development, helping the company open new opportunities and build a stronger pipeline. After showing strong results, I moved up to Account Executive. In this role, I managed relationships with realtors and loan officers, kept communication clear, solved problems quickly, and made sure deals stayed on track. I focused on keeping partners happy, building trust, and creating more business for the company.

I sold commercial truck insurance in one of the toughest markets out there. My job was to find fleet owners whose insurance was about to expire and convince them to switch to us before the deadline. I ran the whole process—prospecting, research, cold calling, follow-ups, and closing.

Deals could take a week or more than a month, so I had to stay sharp, patient, and competitive. I kept a busy pipeline, pushed conversations forward, handled objections fast, and stayed in front of prospects until I won the deal. I thrived in a high-pressure, high-volume sales environment where results mattered every day.

At WellnessLiving, I helped fitness and wellness businesses switch from their current software to our platform. I drove the top of the sales funnel by finding new prospects, cold calling, sending targeted emails, and reaching out on LinkedIn every day. My goal was simple: book qualified demos for the Account Executives and fill the pipeline.

I learned how to quickly understand a business, ask the right questions, and explain why changing systems would help them run better. I used Salesforce to track every lead, follow-up, and conversation, keeping my pipeline clean and moving. I worked closely with the sales and marketing teams to improve outreach and close more deals.

Core strengths: cold calling, lead generation, demo booking, handling objections, CRM discipline, competitive selling