Erick

As a sales agent, I was responsible for prospecting new business opportunities, closing deals and strengthening B2B relationships with HR executives and decision-makers across Central America and the Caribbean.

- Developed personalized sales strategies for potential clients, resulting in a 25% increase in conversion rates.

- Conducted in-depth needs assessments to match companies with the appropriate GPTW certifications and consulting services.

- Maintained and updated CRM records to track pipeline and optimize follow-ups.

- Collaborated with the LATAM team to align sales strategy with regional campaigns and performance goals.

In the Account Manager role, my responsibilities, entitled to business communications between the agency and the client, proving them with feedback, ideas and strategies to make their E-commerce Business grow.

- Managed client and creative communications to ensure alignment and project success.

- Developed and optimized workflows for email marketing campaigns to enhance efficiency and performance.

- Analyzed key performance indicators (KPIs) and campaign analytics using Klaviyo to assess and improve email marketing

outcomes.

- Utilized Klaviyo as the primary platform for email communication management and campaign execution.

- Monitored and analyzed sales KPIs through Shopify to inform strategic product decisions and drive business growth.

- Increased 10% in lead generation via digital campaigns to attract new talent.

- Measured KPIs and analytics of digital campaigns via Facebook Insights, Google Analytics, and CRMs.

- Played a strategic role in the internal activities leading to team-building campaigns.

- Mentored, trained and supervised a creative team of individuals to reach their success in campaigns and results.

- 50% sales increase in the Food Delivery Section based on insights from consumer behavior data.

- 95% sales increase in the Coffee Shops and Bakery Section based on insights by consumer behavior.

- 35% increase in consumer satisfaction based on sales increments, revenue, and ROI over a period of a year time.

- Annual budget management of the marketing department nationwide.

- CRM Communications using platforms like Clevertap.

- Data Analysis from digital platforms and Data tools like Google Data Studio and Tableau.

- I gained 50% visibility in the southern part of Tegucigalpa by launching in that zone.

- 15% to 25% growth in advertising on the app via Sales Marketing Program.

- Leadership in branding activities internally and externally.

- 90% of nationwide market share via alliances with the impactful business having increased revenue monthly.

- Created and gave brand ideas for sales based on data, which gained 15% to 20% more sales monthly.

- I achieved 100% visibility in Southern Honduras by launching marketing campaigns.