AI & Marketing Operations Specialist | 5+ Years in Data Automation, Music Marketing & Campaign Optimization

Set up advertising campaigns using DV360 and The Trade Desk.

Prepared weekly reports to present the current performance status of campaign KPIs.

Monitored and analyzed campaign performance to ensure objectives were met.

Managed data extracted from DSP platforms in Excel to provide accurate campaign performance analysis.

Achievements:

Delivered reports on time, ensuring the campaigns under my supervision had the necessary data to support timely decision-making.

Achieved KPI targets, specifically CPM goals, for each campaign under my responsibility.

Managed a total monthly advertising budget of over $200K across the campaigns under my control.

Affiliate Marketing Manager:

Collected, analyzed, and presented digital campaign performance data to improve and optimize ROI using Excel, Google Sheets, and Google Analytics.

Developed and maintained B2B and B2C relationships with strategic partners to increase brand visibility and support company growth.

Managed affiliate data across Latin America, the U.S., and Europe, ensuring compliance with the program’s terms and conditions.

● Strategic reorganization and optimization of the Power BI data architecture for the CAN (Caribbean and Andean) region.

● Centralize data from multiple DSPs into high-fidelity dashboards to improve the regional decision-making.

● Implemented vibe coding methodologies using MCP servers, APIs, Claude Code, and Antigravity.

● Rapidly prototyped analysis scripts and data-cleansing workflows, delivering critical insights.

● Developed RAG-based MVPs integrating APIs from Spotify, Apple Music, Soundcharts, and Chartmetric.

Achievements:

● Increased internal Power BI adoption by 500% (growing from 10 to 60 monthly active users) by optimizing UI/UX and reducing

friction in data querying workflows.

● Boosted operational productivity by 50-65% across cross-functional departments through the consistent delivery of two AI and

automation MVPs per month focused on API data ingestion.

● Reduced release reporting time by 90% by automating the consolidation of internal company data, DSPs, marketing, and

social media metrics using ISRC/UPC identifiers.

● Correction, editing, and drafting of editorial pitches for multiple DSPs.

● Review and guidance of Marketing Drivers for marketing plans.

● Curation of internal Spotify playlists for Diverge & ONErpm in the Andean Region/Southern Cone.

● Support and contribution of ideas in creating marketing plans for the company’s artists.

● Development of relationships with digital platforms such as Sirius XM, Pandora, Tidal, Claro Música, Huawei Music, and Kuak

Media Group.

● ETL processes for artist-related data and internal management of their performance across different DSPs.

Achievements:

● Optimize data analysis times by 50% through the implementation of best ETL practices, enhancing performance tracking on

DSPs, and planning marketing strategies.

● Secure an average of 150 monthly editorial features on DSPs, including Spotify, driving artist growth through effective

positioning strategies.

● Strengthen B2B relationships with DSPs to develop offline marketing campaigns, boosting the visibility and growth of the

company’s artists.