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Growth Marketing & Sales Strategist | 5+ Years of Experience in Performance Marketing, Lead Generation & Revenue Growth

Francisco

Marketing Analyst

Distrito de Panamá, Panama🇵🇦

$1,820 – $2,620/mo

About

I’m a data-driven marketing and business development professional with 5+ years of experience managing digital campaigns, lead generation initiatives, and performance reporting. My background includes helping businesses improve customer acquisition and retention. I’ve built and optimized lead generation pipelines, developed reporting dashboards in Power BI and Excel, and translated marketing data into actionable insights that drive growth.

Industry Experience

E-Commerce

Data Infrastructure & Analytics

Marketing & Advertising

Business Consulting & Services

Nonprofit Organizations

Software Experience

Candidate Information

Availability

Full-Time

Work Arrangement

Remote

English Level

Native Fluency (C2)

Additional Languages Supported

Spanish

Roles Qualified For

Marketing Analyst

Sales Manager

Project Manager

Account Manager

Sales Representative

Work Experience

Growth Marketer

09/2024 - 06/2026

https://www.sama-labs.com/

United States

• Manage performance reporting and strategic advisory for 20+ clients, acting as a key point of contact for marketing insights and recommendations • Translate campaign performance (Google, Facebook, Email, SMS) into client-facing strategies that drive business outcomes

• Lead marketing performance presentations and ensure clarity in communication between stakeholders and internal teams

• Advise on content calendars and campaign execution across multiple channels, aligning eff orts with client goal s

Sales Representative

12/2023 - 07/2025

https://www.expresscommercialcleaning.com/

United States

• Closed and managed $80K+ annual service contracts, averaging 1–2 new accounts per monthy

• Built and scaled a lead generation system (10,000+ leads), supporting consistent pipeline growth and client acquisition

• Developed CRM-based email and SMS workfl ows to nurture leads and convert them into long-term clients

• Identified upsell opportunities and strengthened relationships with prospects and clients to drive revenue growth

Marketing Analyst

05/2022 - 08/2023

https://www.sama-labs.com/

United States

• Managed and executed multi-channel campaigns for 8+ clients, including PPC (Facebook, Google), Email & SMS

• Acted as liaison between clients and execution teams to ensure alignment on KPIs, deliverables, and expectations

• Standardized reporting templates to improve client communication and performance transparency

• Collaborated cross-functionally with creative and technical teams to optimize campaign performance.

Operations Analyst

02/2021 - 05/2022

https://www.dell.com/en-us

Panama

• Advised sales leadership on business intelligence and strategy planning across LATAM markets

• Analyzed campaign performance and contributed to a team that achieved $1B+ in services sales revenue

• Delivered weekly reporting and insights to support account strategy and decision-making

• Coordinated cross-functional initiatives to improve sales processes and marketing eff ectiveness

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