Gagandeep (G)

- Repositioned Blancco from niche ITAD software to global leader in data erasure & IT lifecycle trust, driving premium pricing and stronger investor narrative.

- Built a category-authority story that increased market relevance and supported higher exit multiples.

- Overhauled GTM strategy across product marketing, demand generation, and channel marketing — delivering 40% CAC efficiency gains and 2.3× faster pipeline velocity.

- Launched Blancco’s first integrated ABM program, generating $5M+ influenced pipeline in 6 months.

- Scaled a global marketing team and implemented a HubSpot + Salesforce RevOps stack for full-funnel visibility and ROI reporting.

- Partnered with Sales, Product & Finance to deliver board-ready growth metrics and investor-grade positioning.

Impact: (+)$45M qualified enterprise pipeline in 18 months • CAC (-)38% • Supported premium PE valuation.

- Launched and scaled Handshake’s European marketing engine, bringing the US hyper-growth SaaS brand to new EMEA markets.

- Built the go-to-market playbook across demand gen, ABM, field and digital marketing, driving adoption among top universities and Fortune 500 employers.

- Introduced data-driven RevOps and ROI reporting, aligning sales and marketing on pipeline growth.

Impact: 5x+ influenced pipeline in 6 months • Established Handshake as a recognised early-career hiring platform in Europe • Lowered CAC vs US benchmarks while scaling demand from scratch.

- Rebuilt enterprise GTM strategy as F-Secure split consumer and B2B into the new WithSecure brand.

- Defined category narrative for cyber resilience & managed detection/response (MDR), repositioning the enterprise security unit against global players.

- Launched demand generation engine & ABM programs, opening new enterprise accounts and accelerating partner/channel sales across EMEA & North America.

- Introduced marketing operations & attribution framework, aligning with sales for pipeline visibility and ROI measurement.

- Partnered with product leadership to launch MDR & managed services portfolio, driving recurring revenue and subscription adoption.

Impact:

Grew enterprise pipeline by £15M+ over two years

Reduced CAC by ~30% while expanding global reach

Elevated brand to credible challenger vs. incumbents in the MDR/XDR space

- Led enterprise marketing strategy for F-Secure’s B2B security division, driving demand across EMEA & North America.

- Built first integrated demand-gen engine (digital, ABM, partner marketing), delivering predictable pipeline for sales.

- Developed brand positioning for advanced endpoint & threat detection, laying the groundwork for the later WithSecure enterprise spin-out.

- Introduced data-driven marketing ops — attribution, lead scoring, and funnel analytics — to improve ROI and CAC visibility.

- Partnered with product to launch MDR and threat intelligence services, shifting revenue mix toward subscriptions.

Impact:

Added £20M+ influenced enterprise pipeline over three years

Reduced CAC ~25% while scaling global presence

Positioned enterprise arm for successful rebrand/spin-out to WithSecure

- Advised global tech and cybersecurity firms on go-to-market strategy, digital transformation, and commercial due diligence.

- Led market entry & growth assessments, helping PE- and VC-backed companies validate expansion into new regions and verticals.

- Designed marketing & sales operating models to improve pipeline visibility, reduce CAC, and prepare for funding/exit events.

- Supported M&A and IPO readiness by shaping investor-facing positioning, growth narratives, and commercial models.

- Delivered C-suite workshops & board materials on GTM strategy, category creation, and growth levers.

Impact:

Helped clients achieve 2–4× pipeline uplift pre-fundraise or acquisition

Contributed to £100M+ combined enterprise value creation through GTM acceleration and market repositioning

- I help cybersecurity and B2B SaaS companies (typically £1M–£100M ARR) unlock growth, build category authority, and scale revenue efficiently.

- Strategic GTM Audits & Revenue Diagnostics - uncover growth gaps, refine positioning, and align sales/marketing/product for predictable pipeline.

- Fractional & Interim CMO Leadership - embed at board/exec level to build and activate marketing & demand engines while hiring or scaling teams.

- Category Authority & Thought Leadership - craft narratives that drive premium pricing, investor appeal, and market leadership.

- AI-Powered Marketing & RevOps - design and oversee implementation of AI automation to cut wasted effort, lower CAC, and accelerate pipeline creation.

Impact for Clients:

40-60% CAC efficiency gains

2-4× pipeline uplift in 90 days

6-8× ARR exit multiples (vs 2-4× market average)

Faster, clearer growth paths while hiring or transitioning marketing leadership