Javier

Built the company’s RevOps strategy end‑to‑end; aligned Marketing, Sales, and CS processes and SLAs to business goals for a 30+ person GTM team.

Owned HubSpot Enterprise: pipeline architecture, lifecycle model, lead scoring, routing, product‑qualified lead (PQL) logic, renewals/expansions, and CS motions.

Implemented data governance & modeling; integrated HubSpot with billing, analytics (Mixpanel), Userpilot, and data lake sources to ensure accuracy and traceability.

Automated critical workflows (MQL→SQL routing, onboarding, renewals, hand‑offs), reducing manual work and shortening the sales cycle.

Built executive dashboards and forecasting in HubSpot; improved KPI visibility (conversion, velocity, retention) and enabled real‑time decisioning.

Led adoption & training for GTM; established SOPs and UAT, raising CRM hygiene and cross‑team collaboration.

Scaled to 30 employees and >$300K ARR delivering RevOps, inbound, and HubSpot programs for B2B clients (tech, education, services, retail).

Directed 50+ HubSpot implementations: migrations, multi‑hub rollouts, complex automation, reporting, and custom integrations (APIs, middleware).

Built the operating system: SOPs, delivery playbooks, QA, and profitability dashboards; improved margins and CSAT while speeding time‑to‑value.

Coached client GTM leaders on pipeline architecture, territory/ownership models, and forecasting; led enablement for Sales/Marketing/CS.

Independent Consultant (RevOps & HubSpot) · 2015 – Present

Fractional Head of RevOps and HubSpot advisor for SMEs and SaaS startups: CRM selection/migration, GTM design, attribution, and insight dashboards.

Workshops on data‑driven GTM, lifecycle design, and change management for leaders and front‑line teams.