Growth Marketing Executive | 20+ Years of Experience in Customer Acquisition, Retention & Digital Strategy

• Led customer acquisition and retention strategies across the LATAM region.

• Designed and executed retention initiatives through BTL events and activations.

• Managed a cross-functional team spanning Marketing, Growth, Commercial, and Contact Center departments, aligned with corporate objectives from the parent company.

• Monitored and analyzed growth metrics related to end-user performance and engagement.

Achievements:

• Increased customer conversion rate from 2.5% to 14% within the first six months.

• Implemented Relationship Marketing strategies that grew the customer database by 350% and boosted related sales by over 30%.

• Developed the startup's growth plan and executed all Growth Marketing strategies to increase online store subscriptions and mobile app downloads.

• Created over 47 Meta ad campaigns across all funnel stages for both B2B and B2C segments.

• Activated users in high-traffic store areas across various regions using targeted BTL strategies.

• Monitored and optimized performance and digital campaigns focused on both customer acquisition and retention.

• Designed and implemented the complete customer journey workflows using HubSpot, WhatsApp Marketing, and SMS platforms—executing a fully multichannel strategy, including copywriting, A/B testing, analytics, and campaign launch.

Achievements:

• Scaled the company to reach over 90,000 stores in one year.

• Achieved first-week client retention rates above 30%.

• Designed effective Growth Hacking strategies for B2B prospecting and sales closing.

• Increased app usage and conversion rates from 25% to 75%.

Logotipo de Amazon

• Built the company’s digital sales channel from the ground up.

• Organized demand generation events across Latin American public accounting associations using offline marketing strategies.

• Developed and implemented growth strategies rooted in Growth Marketing principles.

• Led a hybrid Marketing and Sales team of over 40 professionals.

Achievements:

• Significantly increased demand, ROI, and ROAS across multiple marketing channels.

• Collaborated with the Product team to launch campaigns that drove a notable rise in user engagement.

• Improved key performance indicators (KPIs) across all quarters and business areas.

• Led Marketing Management for the Google and IBM Channels, developing go-to-market strategies and product advertising campaigns for the U.S. market.

• Oversaw the company’s entire E-Business presence, including landing pages, social media, and the corporate website, while driving lead generation through Relationship and Direct Marketing strategies.

• Organized product launch events and managed internal and external communications across South America.

Achievements:

• Expanded the commercial database by 400%.

• Generated 20+ weekly business opportunities through up-selling and cross-selling strategies.

• Executed B2B channel events, resulting in a 15% weekly increase in commercial opportunities.

• Boosted annual end-customer sales by 150%.

• Designed comprehensive marketing plans for client companies, aligning Relationship Marketing, BTL, Digital, and Growth Hacking strategies.

• Managed all digital marketing efforts for premium users, including the coordination of content-based advertising strategies.

• Analyzed the online content market and its interaction across the company’s full range of virtual and non-virtual products.

• Oversaw social media management and content distribution.

Achievements:

• Launched the company’s e-commerce channel through the portal.

• Maintained an average of 110,000 daily visits.

• Supported the company’s recognition as the #1 online sales platform for six consecutive years (pagosonline.net).