Lifecycle Marketing Specialist | Braze, Klaviyo & Iterable Expert for DTC Ecommerce
Jose
Growth Marketer
$4,660 – $6,370/mo
About
Lifecycle marketer specialized in retention, email automation, and CRM strategy for DTC ecommerce brands. Experienced building and optimizing welcome flows, abandoned cart journeys, browse abandonment, loyalty programs, and personalized campaigns using Braze, Klaviyo, and Iterable.
Industry Experience
Healthcare & Life Sciences
Media & Entertainment
Retail & E-Commerce
Education & Training
Financial Services
Software Experience
Candidate Information
Availability
Full-Time
Work Arrangement
Remote
English Level
Native Fluency (C2)
Additional Languages Supported
Italian
Roles Qualified For
Work Experience
Growth Marketer
06/2023 - Presenthttps://www.freshbooks.com/
Canada
Automated Onboarding Flows: Built a multi-email onboarding sequence in Klaviyo to guide new users through setting up their accounts, resulting in a 25% increase in user activation rates.
Segmented Campaigns: Created dynamic segments based on user behavior (e.g., trial expiration, feature usage) and sent targeted emails, boosting click-through rates by 18%.
Abandoned Cart Recovery: Designed automated workflows for abandoned invoices and unpaid subscriptions, recovering $50K+ in lost revenue within the first quarter.
A/B Testing: Ran A/B tests on subject lines, CTAs, and email designs, optimizing for higher engagement and achieving a 22% increase in open rates.
Holiday Promotions: Executed holiday-themed email campaigns with personalized product recommendations, driving a 30% lift in holiday sales.
Reporting & Analytics: Used Klaviyo’s reporting tools to track campaign performance, providing actionable insights to the team and stakeholders.
Growth Marketer
09/2018 - 10/2022https://www.americanexpress.com/
Mexico
Loyalty Program Engagement: Developed targeted email campaigns for AMEX cardholders, promoting exclusive rewards and benefits, which increased loyalty program sign-ups by 15%.
Win-Back Campaigns: Designed re-engagement workflows for inactive cardholders, offering personalized incentives that brought back 10% of lapsed users.
Event-Driven Triggers: Set up real-time triggers for transactional emails (e.g., payment confirmations, reward redemptions), improving customer satisfaction and reducing support tickets by 12%.
Personalized Offers: Leveraged Data/Klaviyo dynamic content features to send hyper-personalized offers based on spending habits, resulting in a 20% higher conversion rate on promotional campaigns.
Lifecycle Marketing: Built lifecycle campaigns to nurture cardholders at every stage, from onboarding to retention, which contributed to a 10% increase in customer lifetime value (CLV).
Data Integration: Integrated Apollo with AMEX’s CRM and analytics tools to ensure seamless data flow and more accurate targeting.
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