Juan Camilo

•Top Premium wines & spirits distributor in LATAM. Revamped a portfolio (Jack Daniels, Bacardi, Moët, Patrón, Macallan, Concha & Toro, Campari), achieving +30% sales growth in just 5 months.

•Negotiated strategic agreements with key retailers, HORECA and wholesale, boosting visibility and share of shelf.

•Implemented data-driven and AI programs, enhancing brand presence and customer engagement. Led 5 Managers and 60+ sales reps, managing annual sales of €120M.

•Global dairy leader (President, Galbani, Parmalat) with €20B+ worldwide sales.

•Negotiated Joint Business Plans (JBP) with Carrefour, Makro, Casino Group and other top retailers, achieving +18% volume growth and expanding category leadership in premium dairy.

•Expanded e-commerce presence through partnerships with Rappi and major marketplaces, accelerating online sales by +40% YoY. Led a commercial team of 80+ sales managers and reps, managing annual sales of €80M

•Managed sales for a leading Colombian food and household goods manufacturer (cocoa, coffee, oils, margarine, homecare). Negotiated JBPs with top retailers and Marketplaces, delivering +15% sales growth. Led a national team of 100+ reps, boosting coverage and in-store execution, managing annual sales of €57M.

•Directed commercial strategy for a leading Colombian fintech & payment solutions company, enabling digital transactions across retail and e-commerce.

•Negotiated partnerships with Rappi, AB InBev, and major retailers, accelerating adoption of digital payments and expanding merchant networks. Supported by Salesforce CRM.

•Led a commercial team of 30+ people, delivering +25% revenue growth and managing annual sales of €250M.

•Global FMCG leader (€60B+ sales), Managed foods, personal care and home care portfolios in Colombia.

•Closed strategic agreements and JBPs with key B2B/B2C accounts (Carrefour, Casino Group, Makro, Jeronimo Martins, Costco), generating €800K savings.

•Implemented Perfect Store model and execution tools improving ROI by 10%. Led a commercial team of 200+ people, managing €180M annual sales.

Top Andean dairy & food company (€900M sales). Negotiated with top modern trade, achieving +12% sales growth in dairy categories. Managing annual sales of €90M.

•Global healthcare & FMCG company (€90B+ sales). Trade Marketing Manager for OTC and personal care portfolio. Designed shopper insight–based campaigns that boosted in pharmacy, skin and personal care sales by +15%. Managed annual sales of €60M.