15+ years of Operations, Franchise Growth, and Business Development experience across the U.S. and LATAM, leading multi-unit operations

Lead operations, finance, marketing, and design functions for a multi- unit grooming and wellness franchise network across the United States. Develop profitability and growth strategies for franchisees, implement operational, commercial, and customer experience standards, and coordinate multidisciplinary remote teams across the U.S. and Latin America. Monitor financial and operational KPIs to maximize unit performance and support the expansion and opening of new franchise locations.

Key Achievements:

Designed and implemented the franchise onboarding process from the ground up, reducing opening timelines and accelerating operational break-even for new locations through the development of a Growth & Success framework.

Developed and executed digital marketing and local store marketing strategies across U.S. franchise locations, strengthening customer acquisition and retention.

Created and delivered franchise owner training programs focused on leadership, employee retention, operational excellence, and profitability improvement across business units

Led the end-to-end aftersales operations for Honda Dream dealership and the multi-brand Can-Am and Sea-Doo service center, ensuring the achievement of service, profitability, and operational efficiency objectives. Optimized workshop scheduling, inventory management, warranty administration, and parts supply processes to improve operational performance. Implemented process improvements that strengthened operational controls, reduced costs and turnaround times, and negotiated with suppliers to enhance commercial terms, inventory availability, and overall business profitability.

Led workshop production planning and operational control, improving efficiency and ensuring compliance with quality standards. Managed billing, accounts receivable, and inventory processes, strengthening cash flow and parts turnover. Implemented the Daimler Mercedes-Benz consulting program to enhance aftersales performance and coordinated cross- functional initiatives between operational and administrative departments, providing strategic support to workshop and warehouse management while reporting directly to the General Manager

Led the planning and execution of logistics operations for swine genetics, piglets, market hogs, bulk feed, and pork carcasses, ensuring efficient transportation, distribution, and supply chain performance across multiple farms. Managed the distribution center and procurement functions, optimizing the availability of critical resources and operational inputs. Oversaw the maintenance of both production and administrative vehicle fleets, contributing to operational continuity, cost reduction, and overall supply chain efficiency, while reporting directly to the Administrative and Finance Manager.

Led the planning, execution, and budget control of aftersales operations for Renault Trucks, Mercedes-Benz Trucks, and Freightliner, managing performance metrics, personnel, infrastructure, and operational resources to maximize efficiency and profitability. Directed vehicle and parts import operations, optimizing logistics costs and lead times, while implementing continuous improvement initiatives and strategic planning processes to enhance overall business performance, reporting directly to the General Manager.