Laura

Directing Manager - Lead Generation - Real Estate Company

- Built and optimized landing pages, memberships, and automation sequences in Go High Level to streamline operations and increase conversions.

- Integrated marketing tools like Zapier and Close.io to automate workflows and improve lead follow-up efficiency.

- Launched segmented email marketing campaigns via ActiveCampaign and ConvertKit, resulting in higher open and response rates.

Tools: Active Campaign, Close.io, Mojo, Mailchimp, Go High Level, Zapier, Kit.

- Helped clients grow their customer base by creating custom email marketing plans that actually worked.

- Built Websites, landing pages, and workflows to keep their online presence active and organized.

- Social media Content Creation and Manager

- Produced scroll-stopping videos and graphics using Canva, Filmora, CapCut, and Captions AI.

- Ran targeted email and SMS campaigns through ActiveCampaign to book consistent appointments.

- Managed CRM systems and handled outreach, making sure leads didn’t fall through the cracks.

VA / Advisor

- Supported online coaches in everything from social media and video editing to research and email marketing.

- Worked with coaches in real estate, mental health, business growth, and more.

- Focused on helping clients build real relationships and book more calls through consistent outreach and smart systems.

- Led a team of Setters, making sure everyone stayed on track and hit their numbers.

- Collected team data, created monthly reports, and shared insights with leadership.

- Did cold and warm outreach across Facebook, Instagram, LinkedIn, Email, and SMS to find and qualify leads.

- Focused on building real relationships that turned into booked calls and long-term clients.