Results-driven B2B marketing professional with 6 years of experience in demand generation, marketing operations, and ABM across SaaS companies.
Letícia
Growth Marketing Manager
About
Currently leading integrated demand generation and ABM programs at Civitas Learning, a US-based EdTech platform, where I helped generate $64 million qualified pipeline, influenced 69% of total company pipeline, and scaled MQL volume by 234% through multi-channel campaigns, tiered account segmentation, and full-funnel marketing operations. Proven ability to build marketing infrastructure from scratch, align sales and marketing around shared pipeline goals, and scale programs that drive measurable
Industry Experience
Technology
Education & Training
Financial Services
Professional Services
Candidate Information
Availability
Full-Time
Work Arrangement
Remote
English Level
Near-Native Fluency (C1/C2)
Additional Languages Supported
Portuguese
Roles Qualified For
Work Experience
Lead Generation Specialist
01/2026 - Presenthttp://civitaslearning.com
• Lead integrated demand generation and ABM strategies for a B2B SaaS EdTech platform, owning end-to-end execution from strategy to revenue impact
• Helped generate $64 millions in qualified pipeline and influenced 67% ($43m) of total company pipeline through multi-channel demand generation programs
• Designed and executed integrated campaigns across email, paid media, paid syndication, and social media, scaling MQL volume by +234% while maintaining lead quality
• Manage a tiered ABM program (Tier 1–3) with personalized content, advertising, and touchpoints for decision-makers at priority accounts, driving 2x higher engagement vs. non-ABM
• Own paid media strategy and optimization across LinkedIn, Google, and Meta, and lead SEO/GEO execution and brand positioning
Growth Marketing Manager
03/2025 - 09/2025http://www.mgstover.com
Growth Marketing Specialist:
• Delivered a focused GTM engagement for OTTO, a B2B SaaS platform built for digital asset fund managers and institutional investors
• Developed strategic product positioning and messaging tailored to target personas
• Aligned cross-functional teams across sales, product, and marketing toward a unified go-to-market strategy
• Built lifecycle marketing infrastructure in HubSpot including automated sequences for onboarding, nurturing, and re-engagement, continuously optimized through A/B testing and behavioral segmentation
• Designed performance dashboards to track key funnel metrics and contributed to early-stage pipeline generation
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