Led US market expansion by building structured acquisition and growth systems for a marketplace platform. Implemented account-based strategies that generated ~$1.5M in incremental revenue and increased ARR by 30%. Designed partner activation and lifecycle programs that improved engagement by 34%, while collaborating cross-functionally to develop scalable onboarding and growth playbooks. Transitioned the commercial approach from opportunistic sales to a repeatable, data-driven revenue engine.

Led the launch and expansion of the UK market, building the commercial operation from zero to €2M+ ARR within the first year. Owned end-to-end revenue strategy, including acquisition, sales, and customer success, while leading a cross-functional team of 16. Designed and implemented scalable GTM frameworks and sales processes, reducing the sales cycle by 40% and establishing a repeatable growth model later adopted across other markets.

Key member of the founding team, responsible for building and scaling the commercial and operational engine from early stage to a $30M annual revenue - 12x in 3 years. Designed and implemented full-funnel growth systems, including BD training, KPI frameworks, and pipeline structure, enabling consistent 4× YoY growth. Led enterprise partnerships and marketplace expansion, while establishing scalable processes later replicated across international markets.