Maria

• Supported and optimized marketing campaigns targeting education agents and international markets.

• Led B2B sales efforts for academic programs, increasing student enrollment from Latin America.

• Coordinated branding and event marketing initiatives across digital and offline channels.

• Collaborated with internal teams, agencies, and suppliers to deliver marketing materials on time and within budget.

• Strengthened strategic partnerships and supported long-term business growth initiatives.

• Created and managed engaging social media content across multiple platforms to strengthen brand presence.

• Designed marketing assets including flyers, brochures, banners, and digital ads using Adobe Creative Suite.

• Planned, scheduled, and monitored social media campaigns to ensure consistency and engagement.

• Executed digital marketing campaigns across Google Ads and Meta platforms to increase brand awareness.

• Conducted market research to identify audience trends and optimize campaign targeting.

• Tracked and analyzed campaign performance, social media metrics, and website traffic.

• Prepared KPI reports and provided data-driven insights to improve marketing results.

• Managed B2B sales and client relationships using CRM tools including HubSpot and Salesforce.

• Delivered tailored solutions based on client needs to drive customer satisfaction and retention.

• Processed orders, returns, and client data with high accuracy and attention to detail.

• Maintained detailed records of client interactions and follow-ups to support ongoing sales efforts.

• Manage and grow a portfolio of affiliate marketing accounts, focusing on revenue growth, performance optimization, and long-term partnerships.

• Analyze campaign data including CTR, conversion rates, EPC, and ROI to identify optimization opportunities and improve profitability.

• Optimize offers across multiple pricing models (CPA, CPC, CPL, CPO) to align with publisher traffic and advertiser goals

• Collaborate with publishers to design and optimize funnels, wall pages, and creatives to maximize monetization.

• Develop and test creatives (copy, visuals, formats) to improve engagement and conversion performance.

• Work across multiple acquisition channels including email marketing, SMS, inbound calls, and paid traffic sources.

• Identify new monetization opportunities within existing funnels and propose strategic improvements.

• Build and maintain strong relationships with publishers and advertisers to increase account retention and scalability.