Mariana

Managed the party’s digital communication strategy, creating and publishing content across social media platforms. Designed and executed a media plan that reached 1.3M+ people through press, radio, and digital outlets, while implementing strategies that tripled Instagram engagement rates and strengthened the online community with a steady flow of videos and graphic content.

Supported the organization’s digital communication by covering events, editing multimedia content, and managing the social media content calendar. Contributed to maintaining a consistent online presence and ensuring timely publication of content aligned with the institution’s communication goals.

Led the organization’s communication strategy, managing social media, press relations, and content creation. Achieved regional media coverage in top outlets through free press, boosting brand recognition and saving the foundation around 50M COP (12,500 USD) in advertising value.

Supported the institution’s digital communication by covering events and editing multimedia content. Contributed to strengthening the organization’s online presence through timely and engaging publications that highlighted cultural initiatives and activities.

Responsible for managing community interactions on TikTok, including responding to comments and DMs, engaging with followers, recruiting and communicating with creators, and hosting live sessions to support account growth and community engagement.