PATRICIA's profile photo

PATRICIA

Marketing Manager

Brazil🇧🇷

$2,941.18

About

18 years of digital marketing, expert in high performance level and expand business models

Industry Experience

Candidate has not listed any industry experience.

Software Experience

Candidate has not listed any software skills.

Candidate Information

Availability

Full-Time, Part-Time

Work Arrangement

Remote

English Level

Professional Fluency (B2/C1)

Additional Languages Supported

Spanish, Portuguese

Roles Qualified For

Marketing Manager
Digital Marketing Manager
Marketing Coordinator

Work Experience

03/2008 - 12/2024

https://welovemarketingdigital.com.br/us

Brazil

More than 1200 customers served in the last 18 years.

Management of more than 75 million sales for various

segments and business sizes.

Business building.

Restructuring of brands burned in the market, building

new brand authority and positioning, generating greater

positioning, engagement and consequently revenue.

Control in all stages that compete the internal

processes and communication channels of the

business models, from the construction of the business

model to increasing and scaling more and more

revenue.

Analysis and management of operational bottlenecks,

implementation of improvements, quality controls,

productivity and high performance.

Training and consulting for teams: emotional

intelligence, readjustments of bottlenecks and

mentalities, ensuring deliveries, demands and efficiency.

High performance in: branding, visual identity, strategic

planning, website building, high-converting pages,

construction of online and offline graphic materials

(attractive design), social media (posts, stories, reels

and content linked to strategy), paid traffic (Google Ads,

Facebook Ads, Linkedin Ads, Tiktok, Pinterest, Twitter), SEO

(automation of communication channels and nurturing

the lead base).

Digital Marketing Manager

03/2020 - 12/2023

https://www.schalter.com.br/

Brazil

Performance: restructuring and structuring of internal

processes, implementing immediate and continuous

improvements, in addition to all communication channels

of the business model. Management, monitoring and

control of activities, deliveries and demands. Productivity

organization, implementation of training for teams to act in

high productivity and performance. Social Media

Management, (attractive content and designers),

increasing brand authority, positioning, engagement and

sales.

Restructuring of paid traffic strategies and campaigns

(Google Ads and Linkedin Ads - focus on B2B and reseller

partnerships) - construction of specific campaigns: brand

authority x benefits (customer pains), sales conversion

(increased revenue).

Support and coordination of the marketing and sales teams

(demands, productivity and maintenance of those involved

always acting in high performance).

SEO - readjustment of backlinks, internal remodeling of

visual identity, website, landing pages and partner reseller

channels.

Market analysis, direct and indirect competition, mapping of

national and international innovation and technology

events and fairs. Organizing online and offline marketing for

the respective events.

Construction of ebooks and audio books, in order to further

increase the company's revenue (content construction,

layout and control of layout and what is the designer's

responsibility).

Marketing Coordinator

03/2022 - 12/2024

https://www.myeurobusiness.com.br/en

Portugal

Performance: restructuring and structuring of all sectors of the

company, in addition to communication channels. Building,

monitoring and management of teams. Control of inventory

entry and exit, accounts payable, supervision of analysis routines,

conference and validation of contracts, as well as customer

registration. Training of digital marketing teams and teams that

did not perform. Social Media Management, (attractive content

and designers), increasing brand authority, positioning,

engagement and sales.

Restructuring of paid traffic strategies and campaigns (Google

Ads - focus on B2B) - construction of campaigns focused on

sales conversion (increased revenue).

Support and coordination of marketing and sales teams in the

São Paulo region (control of demands and emotional

intelligence training to deal with pressure, increasing the

productivity and performance of the employees involved.

Market analysis, direct and indirect competition, these A/B.

Restructuring of the website and specific landing pages

(commemorative dates, Black Friday).

Licenses, Certifications & Awards

Strategies and Sales

Data-Driven Marketing Decisions
Digital Transformation
Marketing Strategy and Planning

Master Degree - ESPM

03/2021 - 12/2023

Branding

Brand Development and Management
Digital Advertising and Retargeting
Marketing Automation Tools

Master Degree - ESPM

03/2019 - 12/2020

Digital Marketing Advanced & Perfomance

Customer Insights and Segmentation
Data-Driven Marketing Decisions
Marketing Strategy and Planning

Master Degree - ESPM

03/2016 - 12/2018

Graduation in Law by Brasil and Spain

Contract Negotiation and Management
Customer Retention Strategies
Key Account Management

universidad de vigo - galícia and PUCRS

03/2010 - 12/2015

International Specialist in High Performance Level

Customer Insights and Segmentation
Data-Driven Marketing Decisions
Marketing Strategy and Planning

Google Ads, Facebook Ads, Linkedin Ads, Tiktok, Pinterest, Bing

03/2008 - 12/2024

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