Paula

As one of the founders trusted Personal and Executive Assistant, I provided high-level strategic and operational support across both her personal endeavors and business activities. My role was multifaceted—requiring initiative, discretion, and a strong grasp of digital tools to optimize her time, systems, and communication.

Key responsibilities included:

Managing Shannon’s calendar, inbox, and travel logistics with a proactive, detail-oriented approach

Acting as a liaison between Shannon and her partners, clients, and service providers

Overseeing task delegation, follow-ups, and documentation within project management tools

Organizing personal tasks and lifestyle logistics to streamline daily decision-making

Supporting client experience workflows and internal systems across digital platforms

Anticipating needs, solving problems before they escalated, and ensuring a seamless flow in both business and personal operations

This role required emotional intelligence, precision, and the ability to operate as an extension of Shannon—protecting her time, upholding her standards, and enabling her to focus on high-impact areas.

At TulumClub Cartagena, I served as the central point of coordination for daily operations, project execution, and premium customer experiences within a high-demand hospitality and tourism environment. I played a key role in elevating service standards, streamlining logistics, and maintaining fluid communication across departments and partners.

Key responsibilities included:

Managing end-to-end logistics for client bookings, private events, and VIP hospitality experiences

Coordinating with vendors, staff, and local service providers to ensure seamless delivery across multiple touchpoints

Overseeing project timelines, internal SOPs, and digital workflows to optimize operational efficiency

Acting as the go-to liaison between international clients and on-ground teams, maintaining a high level of professionalism and discretion

Resolving real-time issues under pressure, ensuring every guest interaction aligned with luxury service expectations

Implementing systems for improved task tracking, communication flow, and resource management

This role demanded a proactive mindset, agile problem-solving, and the ability to merge strategic planning with hands-on execution in a fast-paced tourism setting.

At PRAXAN, I lead a future-facing creative and digital agency that merges AI-driven design, brand strategy, and operational innovation. As Founder and Strategic Director, I wear multiple hats—blending creative direction, client success management, and digital systems consulting to help modern brands thrive in a tech-evolving landscape.

Key responsibilities include:

Overseeing creative strategy, brand identity development, and AI-powered visual design for clients in tech, wellness, and digital services

Managing end-to-end client journeys—from onboarding and project planning to delivery and retention—ensuring exceptional experience and results

Leading a network of collaborators and freelancers, aligning execution with brand vision, timelines, and quality standards

Designing and optimizing internal systems using no-code tools (ClickUp, G Suite, Slack, Notion) to ensure scalable, repeatable workflows

Building digital assets, Canva templates, and marketing funnels aligned with each client’s growth goals and visual identity

Driving PRAXAN’s brand narrative and positioning as a creative tech studio rooted in futuristic design, geometric symbolism, and digital intelligence

This role fuses high-level creative thinking with operational discipline, allowing me to act as both a visionary leader and hands-on executor in a fast-evolving digital space.