Rita

As the Vice President of Growth at CribMD, I report directly to the CEO and lead efforts to drive sales and expand market reach. My primary focus is on selling wholesale doctor home visits, telemedicine services, and health plan subscriptions to major corporations and SMEs across Nigeria.

I successfully identified and leveraged strategic partnership opportunities with complementary businesses, such as diagnostic laboratories and pharmaceutical companies. These collaborations increased lead flow and client acquisition by 15%, contributing significantly to the company's growth.

To enhance brand visibility and customer engagement, I initiated and executed pilot health outreaches in the Hybro-Axis area, where key decision-makers from high-net-worth corporate organisations are concentrated. Working closely with the sales team, I delivered compelling presentations to corporate offices and potential clients, effectively promoting CribMD's mission, products, and services. This targeted approach resulted in the successful conversion of leads into paying customers.

I collaborate closely with the marketing and product teams to design customised health coverage solutions that align with both CribMD's resources and the annual health budgets of prospective corporate clients. This collaborative approach has led to the successful conversion of over 30% of the sales pipeline into active customers.

Additionally, I ensure the effective use of CRM tools to maintain an accurate and up-to-date database of customers and prospective clients. This enables precise sales forecasting and enhances the efficiency of the sales team, driving sustained business growth.

As Head of Business, I led the development of new business modules across three distinct verticals, including establishing partnership collaborations as off-takers of agro products to local refineries. This initiative contributed to a 45% increase in the company’s revenue growth.

Worked closely with cross-functional teams to design and execute both short- and long-term business development plans, leading to a 25% increase in overall revenue and fostering sustainable growth.

Increased market share by 15% through identifying and pursuing new business opportunities and implementing effective sales strategies.

Built and mentored a dynamic sales team by providing training, setting clear targets, and ensuring consistent performance. Managed a team of 16 sales professionals within the Business Development unit, guiding them to exceed goals and deliver results consistently.

Regularly conducted performance reviews and business assessments, tracked progress, and identified areas for improvement, which improved team productivity and target achievement rates.

Collaborated with internal teams to address customer needs and strengthen relationships with key clients, enhancing customer satisfaction and loyalty.

Nurtured leadership potential by mentoring team leads within the sales department, supporting their growth, and contributing to a robust succession plan.

As a Senior Account Manager, I am responsible for driving sales through cold calling, lead generation, and converting potential opportunities into long-term customers. My role also includes managing key accounts, ensuring customer retention, generating new business, and fostering repeat sales.

At Vodacom Business Nigeria, I played a key role in surpassing major competitors by successfully selling specialized network services for the Gates Foundation MHealth projects across Lagos, Abuja, and Gombe. I also led efforts that positioned Vodacom as a strong contender in securing the provision of Virtual Private Network (VPN) services for the Society for Family Health (SFH) across central states in Nigeria. Through this, SFH became one of the company’s most valuable accounts, contributing significantly to Vodacom’s annual recurring revenue.

Recognizing untapped opportunities in the education sector, I initiated partnerships with major tertiary institutions and high schools, connecting them to the Vodacom network. In collaboration with the marketing and network operations teams, I also helped organize workshops for engineering students at Vodacom’s network operating center. This strategic approach strengthened Vodacom’s presence in the education sector, making it a key driver of the company’s recurring revenue..

Senior Account Executive, Fidelity Bank PLC

As a Senior Account Executive at Fidelity Bank PLC, I identify and develop strategic partnerships with financial institutions, particularly insurance companies with idle funds for tenure deposits. By providing corporate clients and individuals to these insurance companies for required insurance covers related to bank transactions, I successfully increased the bank's tenure deposits by 25%.

I leverage my extensive network and relationships within the insurance sector to drive business growth, resulting in a 15% increase in corporate account openings. My work involves identifying high-volume transaction companies and key decision-makers to explore and secure new business opportunities.

Understanding the business operations of corporate customers is a crucial part of my role. I deliver tailored value proposition presentations that align with the bank's resources and budgets, ensuring clients receive solutions that meet their specific needs.

I work closely with the international operations team to facilitate trade instruments for clients involved in importing and exporting. This includes handling letters of credit, factoring, export credit, and standby letters of credit (SBLC), ensuring seamless transactions and client satisfaction.

In addition to promoting the bank's products to potential customers, I play a key role in expanding our business footprint. This involves arranging meetings with potential stakeholders, opening lines of communication, and negotiating acceptable terms to close transactions. My focus is on trade finance instruments and enhancing the bank's market presence.

I also facilitate the opening of new accounts for clients, enabling them to make swift and easy fund transfers. Beyond these core responsibilities, I undertake various activities to support and drive the sales of the bank's products and services, contributing to the overall growth and success of Fidelity Bank PLC.

As a Sales Prospecting Specialist and Business Development Executive in the insurance industry, I identified market opportunities within corporate sectors by analyzing industry trends and understanding customer needs. I conducted product presentations for corporate organizations, effectively demonstrating our offerings and engaging potential clients.

To enhance strategic decision-making, I gathered market intelligence on competitors’ products, assessing industry positioning and refining our approach. I also provided insurance coverage for bank-financed businesses and leveraged bank customer databases to expand the market share of our insurance products.

Additionally, I maintained strong customer relationships by managing key accounts, ensuring client retention while pursuing new business opportunities. To keep management informed, I compiled and submitted detailed weekly and monthly reports, summarizing insurance premium remittances, market responses, and insights.