Rodrigo

Led technology sales in Telecom and Cybersecurity, exceeded 2024 quota with $15M new business through digital campaigns, outreach, and key account development.

Managed CRM tools to track pipeline, interactions, and forecasting; improved accuracy by 30%.

Spearheaded lead generation with cold calling, email marketing, and SEO campaigns, resulting in a 45% increase in leads.

Designed marketing automation workflows to nurture prospects, improve response rates, and reduce sales cycles.

Analyzed performance using dashboards and KPIs to enhance team productivity and refine strategies.

Directed a sales team, provided coaching, set KPIs, and improved conversion rates by 22%.

Led change strategies during a major merger to ensure cultural alignment and customer retention.

Oversaw PR and brand repositioning, successfully onboarding key customers and communicating new value proposition.

Implemented process improvements, accelerating quote-to-close timelines by 35%.

Ensured customer continuity by proactively addressing concerns and delivering personalized communication plans.

Sales Manager & Customer Success in software factory and Microsoft Business Partner Company

Successfully led technology sales initiatives in software and hardware solutions across Mexico, Latin America, the U.S., and Canada. Enhanced digital presence in Mexico and Canada by revamping the corporate portal and implementing automated digital marketing campaigns. Developed and monitored interactive dashboards via Odoo CRM to analyze lead behavior, sales performance, and campaign ROI. Designed and implemented a comprehensive sales process, reducing sales cycle times and increasing average deal size. Achieved a cumulative sales quota of $12 million USD focusing on high-impact clients in hospitality and retail sectors. Omnichannel marketing campaigns were executed, generating consistent quarterly sales growth. Built strategic alliances with competitors to create integrated programs, strengthening sales models. Forged partnerships with FINTECH firms enabling bundled solutions and joint marketing campaigns. Delivered measurable project success through timely implementations, reducing resource waste and reinforcing customer trust.

Spearheaded marketing campaigns via dealer networks, direct email, and LinkedIn to boost brand visibility across LATAM. Increased lead conversion rates by developing consultative sales presentations and presenting data-driven dashboards to stakeholders in Brazil, USA, and France.

Supported brand expansion into new LATAM regions, contributing to 25% growth above projection through channel development, direct sales, and digital enablement. Led deployment of next-gen mobility platform, enhancing service delivery and operational efficiency. Improved customer engagement and retention through Customer Success framework, leading to increased sales and client relationships.

Established and optimized sales guarantee and on-boarding process, achieving 30% increase in operational performance and customer satisfaction. Acted as key liaison for global reporting and performance analysis, aligning LATAM metrics with global standards through executive presentations and performance reviews.

Designed and implemented sales and distribution strategies that led to the acquisition of new clients and strategic business partners across LATAM and North America, servicing both SME and enterprise-level organizations.

Leveraged LinkedIn marketing tactics and targeted content strategies to enhance digital lead generation, complementing efforts with cold calling to accelerate pipeline growth and reach decision-makers.

Focused on high-value prospecting, identifying and engaging new brands with larger deal potential, which helped increase average ticket size and optimize sales efficiency.

Shortened the sales cycle by developing personalized prospecting approaches and creating tailored technical and commercial proposals that addressed customer pain points and business goals.

Conducted detailed business analysis to enhance the implementation process of integrated technology solutions, including SAP B1, custom software development, Business Intelligence, and CRM platforms (SaaS)—leading to smoother adoption and increased client satisfaction.

Actively improved inbound lead generation by aligning content, campaign targeting, and market insights with client personas, which boosted early-stage engagement.

Successfully surpassed sales targets in 2015 and 2016, generating new revenue streams through both direct and channel sales, and deepening relationships with resellers, VARs, and partners.

Championed a consultative selling approach focused on opportunity discovery, support, and solution-fit alignment, fostering long-term relationships and retention.

Managed comprehensive financial and insurance portfolios for a diverse array of medium to large enterprises, culminating in an extraordinary 200% expansion of the product portfolio. This remarkable growth was not merely a numerical achievement; it reflected a substantial enhancement in the value and variety of offerings, tailored to meet the evolving needs of our clients. My strategic initiatives were meticulously designed to augment profits by an impressive 50%, while simultaneously eradicating non-performing loans that had been a burden on the company’s financial health.

In addition to these financial improvements, I meticulously enhanced commercial prospects by a staggering 60%, showcasing a profound understanding of market dynamics and customer behavior. This involved venturing into new markets with confidence, driven by a proactive approach to addressing customer concerns, which ultimately fostered stronger relationships and trust.

Furthermore, I orchestrated the establishment of essential banking services, including the initiation of bank accounts, loans, and foreign currency operations, thereby ensuring that our clients had access to a full suite of financial services. Recognizing the importance of a dedicated approach, I instituted a robust sales and customer service division, projecting a commendable 35% increase in sales for the year 2014. This initiative not only aimed at boosting revenues but also emphasized the imperative of enhanced customer satisfaction and loyalty, positioning the company for sustainable growth in the competitive landscape.

Streamlined and improved sales and operational processes, reducing time-to-close and increasing pipeline throughput, which directly contributed to a rapid revenue uplift across target accounts.

Built and led a Customer Success framework, ensuring a smooth on-boarding process, proactive support, and long-term client engagement, which contributed to higher renewal rates and account expansion.

Managed and optimized Security Operations Center (SOC) activities, ensuring 24/7 monitoring and rapid response to security incidents.Oversaw the implementation and management of SIEM and SOAR platforms, significantly improving threat detection capabilities and automating incident response workflows. Developed and enforced IT service management (ITSM) best practices, streamlining service delivery, incident management, and problem resolution across the IT infrastructure. Improved threat detection accuracy by 20% by fine-tuning SIEM correlation rules and integrating new threat intelligence feeds. Collaborated with cross-functional teams to integrate security operations with broader IT strategies, enhancing overall organizational resilience. Successfully managed IT service level agreements (SLAs), consistently achieving or exceeding targets for critical services.

Designed and implemented a comprehensive sales process, reducing sales cycle times and increasing average deal size. Achieved a cumulative sales quota of $7million CAD focusing on high-impact clients in west Canada.

Led the sales and nationwide deployment of GIS and transactional data platforms for government entities, institutions, and corporate clients, delivering high-impact solutions tailored to complex operational and regulatory requirements.

Conducted in-depth project analysis and client consultations to identify technical needs, define objectives, and recommend end-to-end system solutions aligned with strategic goals.

Successfully managed execution, training, and delivery of large-scale projects for multiple stakeholders. Optimized resource allocation for efficiency and high customer satisfaction. Built relationships with key decision-makers for ongoing collaboration and project expansion.

Consistently surpassed annual sales targets through a combination of consultative selling, operational excellence, and customer-focused delivery strategies.