Sebastian

Designed and implemented automated workflows across HubSpot, Make.com, and Zapier, streamlining lead management, nurturing sequences, and reporting processes.

Integrated multiple tools and platforms to ensure seamless data flow and reduce manual tasks for sales and marketing teams.

Maintained and optimized CRM infrastructure, ensuring data accuracy, pipeline health, and user adoption.

Collaborated with GTM teams to improve lead routing, scoring systems, and lifecycle stage transitions.

Developed scalable automation systems to support company growth, enhance customer experience, and increase operational efficiency.

Created custom dashboards and reports to monitor KPIs, track funnel performance, and support revenue forecasting.

Developed and maintained automation workflows using tools like Make.com, Zapier, and custom integrations to optimize internal operations and improve process efficiency.

Supported cross-functional teams by implementing scalable systems that reduced manual work, improved data accuracy, and increased visibility across departments.

Collaborated with sales and marketing teams to automate lead capture, qualification, and follow-up, enhancing pipeline velocity and conversion rates.

Managed tool integrations between CRM, email platforms, and internal databases to ensure seamless data flow and reporting consistency.

Identified and resolved process bottlenecks by designing automation strategies tailored to specific business needs.

Provided documentation and training to ensure adoption and proper usage of automated systems across the team.

Led the Sales Operations function, managing and supporting a team of Business Development Representatives (BDRs) to optimize outbound strategy and drive pipeline growth.

Designed and executed sales processes, playbooks, and cadences to improve lead qualification, follow-up efficiency, and conversion rates.

Built and maintained performance dashboards to track KPIs such as outreach activity, meeting bookings, and pipeline contribution.

Provided coaching, training, and daily support to BDRs to improve messaging, productivity, and quota attainment.

Collaborated with marketing and RevOps to align lead generation strategies, improve lead routing, and ensure SLA compliance.

Implemented sales automation tools and workflows (e.g., HubSpot, Make.com, Zapier) to reduce manual work and enhance team efficiency.

Analyzed outbound metrics to identify areas for improvement and iterated on strategies to increase overall team performance.