Sergio

● Designed and executed GTM Strategy targeting Pharma, Medical Device, and Diagnostics R&D companies.

● Built a robust pipeline of qualified leads, helping secure dream clients like Profound Medical and Shionogi.

● Coordinated meetings between prospects and sales team members.

● Contributed to nearly $1M in attributed revenue and over $3M in pipeline opportunities.

● Managed Zoho CRM to streamline lead tracking and reporting.

GTM:

● Designed and executed GTM Strategy targeting travel agencies, tour operators, and airlines.

● Built and optimized outbound systems - email infrastructure, list building, messaging, campaign launches, tracking, and reporting.

● Secured meetings with major travel brands including Despegar, InterCaribbean Airways, and Norse Atlantic Airways.

● Coordinated sales handoffs and ensured follow-ups aligned with buyer priorities.

● Used tools like Clay, Smartlead, Serper, Maildoso, and Apollo, and other tools to scale outreach and improve results.

● Served as a social media and email appointment setter; also closed low-ticket programs, generating over $50K in MRR for clients.

● Consulted clients on organic content creation for social media, especially Facebook Groups, business pages, and personal accounts, to drive growth and attract qualified leads.

● Monitored and analyzed metrics to evaluate organic campaign performance.

● Updated CRM to support marketing optimization and timely prospect follow-ups.

● Coordinated with the sales team to schedule meetings and ensure smooth communication with prospects.

● Maintained detailed records of prospect interactions and kept the marketing database up to date.

● Provided regular reports on campaign results and the progress of lead-generation efforts.