Sherlando

1️⃣ Team Leadership & Development

Recruit, train, and coach a sales team of representatives to understand Centerfield's sales processes, product offerings, and performance expectations.

Provide ongoing coaching to build call skills, objection handling, and closing abilities.

Maintain a positive high-performance culture to ensure the team remains engaged and motivated.

2️⃣ Sales Performance Management

Set daily, weekly, and monthly targets for calls, conversions, and revenue.

Monitor sales performance metrics (e.g., call volume, conversion rates, average handle time) and take action when performance falls off.

Analyze data for trends, bottlenecks, and opportunities to improve sales outcomes.

3️⃣ Strategy Execution

Work with leadership to focus the sales team's efforts on company goals.

Implement sales campaigns and monitor compliance with scripts, pricing, and compliance regulations by the team.

Create new sales opportunities — cross-selling, upselling, or penetration into new markets.

4️⃣ Coaching & Problem-Solving

Listen to calls, provide constructive feedback, and coach reps on closing technique improvement.

Help the team handle objections and turn leads around when prospects are on the fence.

Jump in on high-value calls as needed to close key deals.

5️⃣ Reporting & Communication

Provide performance reporting to senior management, including wins, challenges, and resolutions.

Keep the team up to date on product knowledge, promotions, and policy changes.

As a Business Development Representative, I was responsible for generating new business opportunities through outbound outreach across multiple channels, including phone, email, and LinkedIn. My core focus was identifying key decision-makers, setting qualified appointments, and supporting the sales pipeline. I consistently met and exceeded daily and weekly activity targets, contributed to expanding our client base, and nurtured long-term relationships. Leveraging tools like Salesforce, Cognism, and Monday.com, I streamlined lead tracking and improved conversion efficiency, directly supporting the company's growth in HR and recruitment services.

As a Business Development Representative at Referrizer, I was responsible for generating and qualifying new business opportunities for the sales pipeline. My role focused on identifying potential clients through outbound prospecting, cold calling, email campaigns, and social media outreach. I engaged prospects in consultative conversations to understand their business needs, introduced Referrizer’s marketing automation and referral solutions, and scheduled product demonstrations with Account Executives. Additionally, I maintained accurate CRM records, consistently met KPIs, and collaborated with the sales and marketing teams to optimize lead generation strategies.