Stacey

At Fabgen, I served as VP of Customer Success and VP of Operations, playing a critical role in scaling the business during a high-growth phase that ultimately led to acquisition. My primary performance expectations included increasing retention, optimizing operational systems, and improving cross-functional execution across CS, Ops, and internal delivery.

To meet and exceed these goals, I restructured the customer success and operations functions, created scalable onboarding processes, implemented reporting systems, and directly managed a $1.5M book of business. During my tenure, I helped drive revenue growth from $10K to $134K MRR in just six months. I also contributed cross-functionally by supporting investor updates, internal systems development, and onboarding new clients and team members.

At Scribe Handwritten, I was responsible for overseeing a $1.2M portfolio of 47 active clients, leading the end-to-end customer success function while also supporting cross-functional initiatives across sales, operations, and product. My core performance requirements included increasing customer retention, improving reorder frequency, and ensuring high levels of client satisfaction and account growth.

To exceed these goals, I restructured our customer success strategy and led a team that scaled monthly reorders from $30K to over $80K in just four months. I also worked closely with the engineering team to oversee the development of our SaaS platform, translating client feedback into product improvements that directly supported adoption, renewal, and lifetime value. I was ultimately headhunted by a client due to the strength of my operational leadership and results-driven approach.

As Director of Marketing at Vinx Pest Control, I was responsible for leading all digital and brand marketing efforts while overseeing both internal and external teams across creative, paid media, and web development. My performance requirements centered on lead generation, campaign performance, and increasing customer acquisition efficiency across multiple service regions.

During my time there, I implemented a full-funnel strategy that improved lead quality and reduced CAC across Google and Meta campaigns. I managed a seven-figure advertising budget and achieved a 324% return on investment, while also launching new market campaigns that supported expansion into additional cities. By building scalable systems and aligning cross-channel performance reporting, I helped drive significant revenue growth and streamlined marketing operations for long-term scale.

As Marketing Director at Private Tax Solutions, I was responsible for building the entire marketing function from the ground up, including team hiring, infrastructure development, and go-to-market strategy. My performance goals centered around generating qualified pipeline, increasing revenue, and improving conversion rates across digital channels. Within a short period, I generated $340K in new revenue through demand generation, positioning, and performance marketing. By optimizing the company website and refining the sales funnel strategy, I also improved lead-to-close rates significantly. My work played a key role in supporting sustainable growth initiatives and helped position the company for an early acquisition, five years ahead of schedule.