Social Media Manager

•Owned the full creator program for 70+ UGC and micro-influencers across LATAM — recruiting, onboarding, briefs, delivery, SLAs, and performance reviews, supported by QA workflows in Figma, CapCut, Google Suite, and Meta Suite.

•Led 10+ regional campaigns generating 100K+ sign-ups and 90% audience reach; streamlined operations using Asana, ClickUp, and Notion to ensure on-time delivery.

•Drove the LATAM content strategy end-to-end, setting channel priorities, format direction, and quarterly execution plans aligned with business objectives and product goals.

•Built the content operations system end-to-end, including channel calendars, approval checkpoints, and delivery protocols in Asana and ClickUp, enabling consistent output and clear ownership across the LATAM content team.

•Collaborated as part of the C-suite to set quarterly priorities, define resourcing plans, and approve ROI targets, shaping content strategy, channel focus, and execution standards across LATAM.

•Drove 30M+ organic views through structured content systems, editorial guardrails, and performance reporting via Metricool and creator manager panel on Instagram and TikTok.

•Grew Instagram from 16K to 55K followers (+244%) and TikTok from 10K to 27K (+170%) through creative direction, iterative testing, and end-to-end content production.

•Transitioned ad creative production from static images to in-house video and UGC formats, delivering 20+ performance creatives per month aligned with acquisition goals.

•Redesigned content operations from the ground up, achieving a 300% increase in publishing output while maintaining full creative ownership across all platforms.

•Managed content and publishing across TikTok, Instagram, and Facebook, increasing brand visibility through short-form asset creation, editing, and copy production.

•Produced video and ad creatives end-to-end in CapCut, Canva, and Lightroom, contributing to higher engagement and inbound interest.

•Supported targeted advertising campaigns alongside the Marketing Director, using Meta Suite performance data to refine messaging, audience targeting, and creative direction.

•Supported the Marketing Director in the planning and execution of in-person events, including trade shows and workshops, coordinating logistics and on-site content capture.

•Collaborated with 50+ global brands across Latin America, Europe, the Middle East, and Asia, gaining firsthand experience in brand positioning, visual storytelling, and campaign execution across diverse markets and cultures.

•Worked closely with photographers, videographers, creative directors, and production teams, building a strong understanding of on-set workflows, creative direction, and content production standards.

•Trained and mentored talent entering the modeling and creative industries, focusing on confidence, presentation, professional standards, and career navigation.

•Scouted and evaluated emerging talent for modeling and creative projects, identifying profiles aligned with brand requirements and coordinating with agencies and production teams for placement.

Additional Experience

intership + promotion at Grupo runway, a audivisual producer company based in Medellin, Colombia assisting the founders with multiple tasks such as location scouting, talent scouting, cold calls, lead conversion, advertisement and social media management