Account Executive I Medellin, Colombia I Native English I 10 Years B2B and B2C Sales I FinTech and PropTech Sales

Spectra Lending is a FinTech company and commercial real estate bridge lender. My role within the company was to take the "trash" pipeline of unqualified or disqualified leads and monetize them for the first time. On a typical day, I would hold 15-25 intro calls with both borrowers and mortgage brokers to see if our lending products were a fit for their commercial real estate needs. My outreach was done through Outreach.io, Hubspot, and AirCall as well as LinkedIn Sales Navigator where I would connect with hundreds of leads on a weekly basis. Having no prior experience in commercial mortgages, I was able to build this department from a messy Hubspot pipeline with zero active leads to $16M in closed loans in 6 months. I also worked to build and test the very first "loan wizard" automated mortgage quote generator with our internal team and live with clients and leads.

Ran day-to-day operations for both Sales and Marketing as well as investor relations for a boutique real estate investment fund, working on a target of $500k/month in new investments for properties across the United States. Managed a social media coordinator to implement social media strategy, host a podcast, and send bi-weekly newsletters to generate leads and engage with existing investors.