Crafting a remote job description for sales positions is a critical yet challenging aspect of the hiring process. 

It can be tough to create a description that effectively communicates the job’s core responsibilities while also appealing to a diverse range of candidates. 

However, it’s vital to get it right, as the remote job description serves as a crucial bridge between job seekers and employers. 

This guide will explore seven steps to create a remote job description that attracts top talent and accurately represents your company’s values and the specificities of the RevOps roles you seek to fill.

Understand the Job Thoroughly

While it might sound obvious, comprehending the role you’re describing is crucial. 

A detailed understanding of the job is beneficial and essential for crafting a compelling remote job description.

Here are some key questions to consider:

• What, exactly, did the previous occupant of the position do? If you want to hire an Account Executive, you must know the tasks the previous person handled, such as managing client calls, closing deals, or leading sales presentations. Understanding the impact and daily activities of the former occupant helps set clear expectations for the new hire.
  
• What new responsibilities or qualifications need to be added to the position? For a Sales Development Representative (SDR), consider if the role now requires more advanced CRM skills or the ability to engage in social selling due to evolving sales strategies.

• How might the position change and adapt within the next five years? For a Sales Manager role, anticipate changes in sales methodologies, technological advancements, and market trends that could reshape the role. 

• What do positions like this look like for close competitors? Analyze how Customer Success Managers at competing firms operate. Are they more focused on upselling, customer education, or technical support? Understanding this can help you position your role more attractively and competitively.

• What other positions do ideal applicants for this one tend to apply to? Candidates for a Sales Manager position might also be looking at Business Development Manager roles. Recognize the crossover in skills and responsibilities to ensure your job description appeals to candidates seeking similar positions.

This step is time-consuming, and many companies tend to overlook it. However, a thorough job analysis is critical to writing a great job description and will inform every other step in your hiring process.

Craft an Effective Job Title

The job title is like an email subject line: it should be attention-grabbing yet accurately reflect the content. 

Here are some tips for creating a compelling sales job title for remote roles:

• Balance Generic and Job-Specific Elements: When seeking a role focusing on new client acquisition, a more specific job title like “Business Development Sales Representative” may be more appropriate than simply “Sales Representative.” The title is intriguing but still easily understood.

• Ensure the Title Accurately Reflects the Role: If you’re hiring someone responsible for managing key accounts and client relationships, rather than a broad title like “Sales Manager,” consider “Key Account Sales Manager.” This title more accurately conveys the specific nature of the role.

• Match Industry Standards: If the standard title for a job involving social media sales is “Social Media Sales Specialist,” use that title instead of an unconventional one like “Online Sales Innovator.”

• Searchability is Key: Create clear and easily searchable job titles. Avoid overly creative titles that may hinder the job’s visibility in search results. Use a straightforward title such as “Customer Success Manager” that matches what candidates are searching for.

Summarize the Position and Provide Key Details

It is essential to clearly define the scope of a job role and emphasize its significance within the company and its impact. 

For example, if hiring for a Remote Sales Manager, highlight how this particular role contributes to the sales strategy and team success in a remote work environment. 

To ensure that your remote job description is comprehensive, make sure to include the following details:

Define Qualifications and Responsibilities in Your Remote Job Description

Creating a well-defined remote job description is crucial in finding the most suitable candidates for a position and establishing expectations. 

When recruiting for remote sales positions, it is vital to specify the required skills and responsibilities to ensure that candidates can perform their duties effectively and succeed in a remote work environment. 

To create a clear job description, we recommend concisely listing a minimum of 5-7 essential qualifications. 

Here are some examples based on two sales roles:

Account Executive:

• Proven sales experience in B2B environments.
• Proficiency in CRM software.
• Strong communication and negotiation skills.
• Ability to work independently and manage time effectively.
• Experience in remote sales tactics and strategies.
• Bachelor’s degree in Business, Marketing, or related field (preferred but not mandatory).

Sales Development Representative (SDR):

• Identifying and qualifying new sales opportunities.
• Engaging with potential clients through emails and calls.
• Collaborating with sales and marketing teams to develop strategies.
• Maintaining and updating customer databases.
• Meeting or exceeding sales targets and KPIs.
• Staying informed about market trends and competitor activities.

Highlight Your Company’s Remote Work Culture

Merely listing job responsibilities when hiring remote talent is not enough. 

Top candidates often seek a workplace where they can fit in and thrive. To help them get a realistic expectation of what it’s like to work for your company, especially in a remote setting, it’s essential to highlight your company culture. 

Consider including specific details such as:

• A Day in the Life: Offer a detailed description of an average workday. This might include the number of meetings they can expect, how to manage downtime, and regular check-in times with managers.
  
• Benefits and Perks: Showcasing your company’s unique benefits and perks can significantly elevate your job description. Whether it’s flexible working hours, health and wellness programs, or unique team-building activities, these details can set your company apart.
  
• Professional Development: Highlighting opportunities for professional growth, such as training programs, mentorship, and career advancement pathways, can be a significant draw for ambitious candidates.

• Remote Work Environment: Describe the nature of the remote work environment. For instance, outline expectations regarding daily communication, the availability of staff support, and any specific tools or platforms used for remote collaboration.
  
• Daily Goals and Milestones: Clarify the daily objectives and targets. For a sales role, this might include sales goals, lead generation targets, or completion of specific tasks or projects.

Explain Application, Interview, and Remote Work Details

The final section of the job description should detail the application and interview process, as well as remote work expectations. This transparency sets clear expectations and builds trust with potential candidates.

Company Mission, Culture, and Values

Conveying your company’s mission, culture, and values is crucial to any remote job description. 

Nowadays, job seekers seek roles that align with their values and needs. 

By clearly articulating these aspects of your company, you can attract candidates who resonate with your ethos and establish a more profound connection from the beginning.

Essential Aspects to Highlight:

• Company Culture: Your company culture is crucial to your organization, driving every action and decision. Highlight how you promote productivity through competition or collaboration and how this contributes to a cohesive remote team. Emphasizing collaboration over competition can appeal to remote employees looking to feel connected and part of a team.
  
• Mission Statement: Your company’s mission statement is crucial as it summarizes your organization’s core goals and objectives and how each employee contributes to these aims. A well-written mission statement helps potential candidates understand the broader purpose of their role and how they fit into the larger picture of your organization.
  
• Core Values: Your company values shape your business practices and interactions. This includes social and business-oriented values. Highlighting them in your remote job description helps candidates assess whether their beliefs align with your company, creating a foundation for mutual respect and understanding.

Conclusion

Crafting a remote job description that is specific and transparent is not just beneficial. It is essential. 

Companies need to invest time in understanding the role, communicating it clearly, and promoting their culture and values. This approach can help attract the right talent, especially for remote sales roles within the RevOps sector.

If you’re a business looking to streamline your remote hiring process for RevOps roles, CloudTask Marketplace is a standout solution. 

With over 500 candidate profiles, including profile videos, it thoroughly assesses communication skills and professional demeanor.

Choose CloudTask Marketplace to enhance your remote sales team efficiently.